Typography
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Sentences and words do not exist by themselves
Sentences and words do not exist by themselves, but have natural, inevitable, unavoidable interactions with their surrounding spaces, words, and other sentences. Sentences are not independent of their spatial context, and interactions can create meanings and harms. Sentences survive content-indifferent and content-hostile spacings, but surviving is not thriving. Text space should not be owned and governed by generic productions grids, which make for convenient production but inconvenient meaning. Space can and should be content-responsive, actively contributing to meaning – forever practices in poetry, maps, math, computer code, comics, theater/movie scrips, posters. Subtle visual spacing differentiates and clarifies sentences, and meaning becomes more consequential, memorable, retrievable.
Central-axis text
Central-axis provides a clear signal of the next line, so that readers and speakers don't have to search on the left margin, sometimes accidentally skipping down a line. Ragged-left typography is used for dialogue in novels and scripts. In central-axis, each line is activated at both left and right margins – unlike squared-off conventional text. Readers/speakers are aware of the length of the next line at both its beginning and end. That knowledge may also help readers detect the pace and rhythm of the words, as in reading poetry aloud.
The pernicious issue with pangrams
The far more pernicious issue with pangrams, as a means for evaluating typefaces, is how poorly they portray what text actually looks like. Every language has a natural distribution of letters, from most to least common, English famously beginning with the
E
that accounts for one eighth of what we read, and ending with theZ
that appears just once every 1,111 letters. Letter frequencies differ by language and by era — theJ
is ten times more popular in Dutch than English; biblical English unduly favors theH
thanks to archaisms like thou and sayeth — but no language behaves the way pangrams do, with their forced distribution of exotics. Seven of the most visually awkward letters, theW
,Y
,V
,K
,X
,J
, andZ
, are among the nine rarest in English, but pangrams force them into every sentence, guaranteeing that every paragraph will be riddled with holes. A typeface designer certainly can’t avoid accounting for these unruly characters, but there’s no reason that they should be disproportionately represented when evaluating how a typeface will perform.To abandon control
In print the designer is god. An enormous industry has emerged from WYSIWYG, and many of the web’s designers are grounded in the beliefs and practices, the ritual of that medium. As designers we need to rethink this role, to abandon control, and seek a new relationship with the page.
The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, and design for this flexibility. But first, we must “accept the ebb and flow of things.”
Typographic grid
Just one of many examples of beautiful typography and layout throughout the book. Love the page design.
A state of energetic repose
Read the text before designing it.
Discover the outer logic of the typography in the inner logic of the text.
Make the visible relationship between the text and other elements (photographs, captions, tables, diagrams, notes) a reflection of their real relationship.
Give full typographic attention even to incidental details.
Invite the reader into the text.
Reveal the tenor and meaning of the text.
Clarify the structure and the order of the text.
Link the text with other existing elements.Induce a state of energetic repose, which is the ideal condition for reading.
Simple forms
The concept that “the simpler the form of a letter the simpler its reading” was an obsession of beginning constructivism. It became something like a dogma, and is still followed by “modernistic” typographers.
This notion has proved to be wrong, because in reading we do not read letters but words, words as a whole, as a “word picture.” Ophthalmology has disclosed that the more the letters are differentiated from each other, the easier is the reading.
Without going into comparisons and the details, it should be realized that words consisting of only capital letters present the most difficult reading—because of their equal height, equal volume, and, with most, their equal width. When comparing serif letters with sans-serif, the latter provide an uneasy reading. The fashionable preference for sans-serif in text shows neither historical nor practical competence.
Typography exists to honor content
In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be read, it must relinquish the attention it has drawn. Typography with anything to say therefore aspired to a kind of statuesque transparency. Its other traditional goal is durability: not immunity to change, but a clear superiority to fashion. Typography at its best is a visual form of language linking timelessness and time.
The higher courts
Refer typographic disputes to the higher courts of speech and thinking.
Type is idealized writing, and its normal function is to record idealized speech. Acronyms such as CD and TV or USA and UFO are set in caps because that is the way we pronounce them. Acronyms such as UNESCO, ASCII, and FORTRAN, which are pronounced not as letters but as words, are in the process of becoming precisely that. When a writer accepts them fully into her speech and urges readers to do likewise, it is time for the typographer to accept them into the common speech of typography by setting them in lower case. Other acronymic words, such as laser and radar, have long since traveled the same road.
Pure but silent
Architects build perfectly proportioned kitchens, living rooms and bedrooms in which their clients will make, among other things, a mess. Typographers likewise build perfectly proportioned pages, then distort them on demand. The text takes precedence over the purity of the design, and the typographic texture of the text takes precedence over the absolute proportions of the pure but silent page.
An end in itself
Typography, like language, is more important to me for what it allows to happen than for anything it accomplishes on its own. I hope that in writing a book on the subject I have not given the impression that either typography or design is an end in itself.
Respect
Respect the text first of all, the letterforms second, the type designer third, the foundry fourth.
The needs of the text should take precedence over the layout of the font, the integrity of the letterforms over the ego of the designer, the artistic sensibility of the designer over the foundry’s desire for profit, and the founder’s craft over a good deal else.
A gradual refinement
The steel rail is an artifact whose form has been carefully optimized. This gradual refinement of the design was done not by a single brilliant engineer but by more than a century of industrial evolution. The rail was never meant to be an object of beauty, but its cross section has all the elegance of fine typography.
The Elements of Typographic Style
A Book by Robert BringhurstTo Make a Book, Walk on a Book
An Essay by Craig ModThe ability of the physical world — a floor, a wall — to act as a screen of near infinite resolution becomes more powerful the more time we spend heads-down in our handheld computers, screens the size of palms. In fact, it’s almost impossible to see the visual patterns — the inherent adjacencies — of a physical book unless you deconstruct it and splay it out on the floor.
Web Design is 95% Typography
An Article by Oliver Reichenstein95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.
What of the lowly page number
An Article by Marlon J. EttingerStatement of intent, chronological guidepost, or cheap trick to inflate the length of a text, page number placement is anything but an afterthought. Behind these innocuous and overlooked symbols, I found many stories to be told.
Care for the Text
An Article by Robin RendleWhenever I’m stuck pondering the question: "How do I make this website better?" I know the answer is always this: Care for the text.
Without great writing, a website is harder to read, extremely difficult to navigate, and impossible to remember. Without great writing, it’s hardly a website at all. But it’s tough to remember this day in and day out—especially when it’s not our job to care about the text—yet each and every <p> tag and <button> element is an opportunity for great writing. It’s a moment to inject some humor or add a considerate note that helps people.
…These are the details that make a good website great.
In search of visual texture
An Article by Rachel PruddenI’m now more inclined to attribute Looseleaf’s power to its visual texture than to some cognitive media-style abstraction. And the visual texture owes more to the beauty (yes, beauty!) of the original pdfs from the Vasulka Archive. Perhaps the demo is best understood not as a prototype generic tool, but as a specific curated experience in its own right, with form and content claiming equal importance in its overall success.
Even so, I think there are some general lessons that can be drawn from this demo:
- Content is not inert
- Visual texture lets content breathe
- Visual texture lets the eye wander without losing itself
Chartwell
A FontThis set of tools for easily creating graphs is conveniently disguised as a set of fonts. OpenType features are used to interpret and visualize the data. The data remains as editable text, allowing for painless updates.
Whomst styles?
An Article by Robin SloanThis is a “whostyle”: an attempt to carry the ~timbre~ of an author’s voice, in the form of their design sensibility, through into a quotation. It’s the author who defines their whostyle; the quoting site just honors it, a frame around their words.
I think the whostyle makes a few arguments. Among them:
- Text is more than a string of character codes. Its design matters, typography and layout alike; these things support (or subvert!) its affect, argument, and more.
- The web should be more colorful and chaotic, along nearly every dimension. The past five years have brought a flood of new capabilities, hugely expressive — let’s use them!
- Quoting is touchy, and anything you can do to cushion it with respect and hospitality is a plus.
Unicode Arrows
A Fragment by Rachel Binx↬ welcome to the best part of the unicode spec ↫
APL386 Unicode
A Font by Adám BrudzewskyAPL font based on Adrian Smith's APL385 font with a fun, whimsical look, inspired by Comic Sans Serif.
APL (named after the book A Programming Language) is a programming language developed in the 1960s by Kenneth E. Iverson. Its central datatype is the multidimensional array. It uses a large range of special graphic symbols to represent most functions and operators, leading to very concise code. It has been an important influence on the development of concept modeling, spreadsheets, functional programming, and computer math packages. It has also inspired several other programming languages.
The Pale King
We change them and are changed
"We fill pre-existing forms and when we fill them we change them and are changed."
— Frank Bidart, Borges and I
Displacement
...the man fitted to his job like a man to the exact pocket of space he displaces.
What's wrong?
Pay attention, boy. The next suitable person you're in light conversation with, you stop suddenly in the middle of the conversation and look at the person closely and say, "What's wrong?" You say it in a concerned way. He'll say, "What do you mean?" You say, "Something's wrong. I can tell. What is it?" And he'll look stunned and say, "How did you know?" He doesn't realize something's always wrong, with everybody. Often more than one thing.
Narrative codes
The idea, as both sides' counsel worked it out, is that you will regard features like shifting p.o.v.s, structural fragmentation, willed incongruities, & c. as simply the modern literary analogs of 'Once upon a time...' or 'Far, far away, there once dwelt...' or any of the other traditional devices that signaled the reader that what was under way was fiction and should be processed accordingly. For as everyone knows, whether consciously or not, there's always a kind of unspoken contract between a book's author and its reader; and the terms of this contract always depend on certain codes and gestures that the author deploys in order to signal the reader what kind of book it is, i.e., whether it's made up vs. true. And these codes are important, because the subliminal contract for nonfiction is very different from the one for fiction.
An enormous machine
The couple of years in question here saw one of the largest bureaucracies anywhere undergo a convulsion in which it tried to reconceive itself as a non- or even anti-bureaucracy, which at first might sound like nothing more than an amusing bit of bureaucratic folly. In fact, it was frightening; it was a little like watching an enormous machine come to consciousness and start trying to think and feel like a real human.
Abstruse dullness
Consider, from the Service's perspective, the advantages of the dull, the arcane, the mind-numbingly complex. The IRS was one of the very first government agencies to learn that such qualities help insulate them against public protest and political opposition, and that abstruse dullness is actually a much more effective shield than is secrecy. For the great disadvantage of secrecy is that it's interesting.
To hide or dissemble
Fact: The birth agonies of the New IRS led to one of the great and terrible PR discoveries in modern democracy, which is that if sensitive issues of governance can be made sufficiently dull and arcane, there will be no need for officials to hide or dissemble, because no one not directly involved will pay enough attention to cause trouble.
Distraction
To me, at least in retrospect, the really interesting question is why dullness proves to be such a powerful impediment to attention. Why we recoil from the dull. Maybe it's because dullness is intrinsically painful; maybe that's where phrases like 'deadly dull' or 'excruciatingly dull' come from. But there might be more to it. Maybe dullness is associated with psychic pain because something that's dull or opaque fails to provide enough stimulation to distract people from some other, deeper type of pain that is always there, if only in an ambient, low-level way, and which most of us spend nearly all our time and energy trying to distract ourselves from feeling, or at least from feeling directly or with our full attention.
The Manual
I don't believe I have anything to say that isn't in the code or Manual.
In a stare
Being in a stare referred to staring fixedly and without expression at something for extensive periods of time. It can happen when you haven't had enough sleep, or too much sleep, or if you've overeaten, or are distracted, or merely daydreaming. It is not daydreaming, however, because it involved gazing at something. Staring at it. Usually straight ahead—a shelf on a bookcase, or the centerpiece on the dining room table, or your daughter or child. But in a stare, you are not really looking at this thing you are seeming to stare at, you are not even really noticing it—however, neither are you thinking of something else. You in truth are not doing anything, mentally, but you are doing it fixedly, with what appears to be intent concentration. It is as if one's concentration becomes stuck the way an auto's wheels can be stuck in the snow, turning rapidly without going forward, although it looks like intense concentration. And now I too do this.
We infantilize ourselves
Here in the US, we expect government and law to be our conscience. Our superego, you could say. It has something to do with liberal individualism, and something to do with capitalism, but I don't understand much of the theoretical aspect—what I see is what I live in. Americans are in a way crazy. We infantilize ourselves. We don't think of ourselves as citizens—parts of something larger to which we have profound responsibilities. We think of ourselves as citizens when it comes to our rights and privileges, but not our responsibilities. We abdicate our civic responsibilities to the government and expect the government, in effect, to legislate morality.
Doubling
Obetrolling didn't make me self-conscious. But it did make me much more self-aware. If I was in a room, and had taken an Obetrol or two with a glass of water and they'd taken effect, I was now not only in the room, but I was aware that I was in the room. In fact, I remember I would often think, or say to myself, quietly but very clearly, 'I am in this room.' It's difficult to explain this. At the time, I called it 'doubling', but I'm still not entirely sure what I meant by this, nor why it seemed so profound and cool to not only be in a room but be totally aware that I was in the room.
Strings and clots
The walls' texture was mostly smooth, but if you really focused your attention there were also a lot of the little embedded strings and clots which painters tend to leave when they're paid by the job and not the hour and thus have no motivation to hurry. If you really look at something, you can almost always tell what type of wage structure the person who made it was on.
More by accident
In an intentional bout of concentrated major thinking, where you sit down with the conscious intention of confronting major questions like 'Am I currently happy?' or 'What, ultimately, do I really care about and believe in?' or— particularly if some kind of authority figure has just squeezed your shoes—'Am I essentially a worthwhile, contributing type of person or a drifting, indifferent, nihilistic person?', then the questions often end up not answered but more like beaten to death, so attacked from every angle and each angle's different objections and complications that they end up even more abstract and ultimately meaningless than when you started. Nothing is achieved this way, at least that I've ever heard of. Certainly, from all evidence, St. Paul, or Martin Luther, or the authors of The Federalist Papers, or even President Reagan never changed the direction of their lives this way—it happened more by accident.
Wisdom
This remains largely theory, but my best guess as to his never dispensing wisdom like other dads is that my father understood that advice—even wise advice—actually does nothing for the advisee, changes nothing inside, and can actually cause confusion when the advisee is made to feel the wide gap between the comparative simplicity of the advice and the totally muddled complication of his own situation and path.
No-nonsense
Admittedly, though, however alert and aware I felt, I was probably more aware of the effects the lecture seemed to be having on me than of the lecture itself, much of which was over my head, and yet was almost impossible to look away from or not feel stirred by. This was partly due to the substitute's presentation, which was rapid, organized, undramatic, and dry in the way of people who know that what they are saying is too valuable in its own right to cheapen with concern about delivery or 'connecting' with the students. In other words, the presentation had a kind of zealous integrity that manifested not as style but as the lack of it. I felt that I suddenly, for the first time, understood the meaning of my father's term 'no-nonsense', and why it was a term of approval.
The pie has been made
"In today's world, boundaries are fixed, and most significant facts have been generated. Gentleman, the heroic frontier now lies in the ordering and deployment of those facts. Classification, organization, presentation. To put it another way, the pie has been made—the contest is now in the slicing."
Midwest sunset
For those who've never experienced a sunrise in the rural Midwest, it's roughly as soft and romantic as someone's abruptly hitting the lights in a dark room. This is because the land is so flat that there is nothing to impede or gradualize the sun's appearance. It's just all of a sudden there.
Test anxiety
It was part of a larger discussion about younger examiners and television and the theory that America had some vested economic interest in keeping people over-stimulated and unused to silence and single-point concentration. Shackleford's observation was that the real object of the crippling anxiety in 'test anxiety' might well be a fear of the tests' associated stillness, quiet, and lack of time for distraction. Without distraction, or even the possibility of distraction, certain types of people feel dread—and it's this dread, not so much the test itself, that people feel anxious about.
To fill in the gaps
It would be easy to impose on the office a whole welter of detail, explanation, and background that was actually gleaned only later and not part of my arrival and dazed scurrying about with the Iranian Crisis at all. Which is a quirk of temporal memory—one tends to fill in gaps with data acquired only later, sort of the same way the brain automatically works to fill in the visual gap caused by the optical cord's exit through the back of the retina.
Every love story is a ghost story
What hell is
He felt in a position to say he knew now that hell had nothing to do with fires or frozen troops. Lock a fellow in a windowless room to perform rote tasks just tricky enough to make him have to think, but still rote, tasks involving numbers connected to nothing he'd ever see or care about, a stack of tasks that never went down, and nail a clock to the wall where he can see it, and just leave the man there to his mind's own devices.
No place it hadn't already been
He imagined that the clock's second hand possessed awareness and knew that it was a second hand and that its job was to go around and around inside a circle of numbers forever at the same slow unvarying machinelike rate, going no place it hadn't already been a million times before, and imagining the second hand was so awful it made his breath catch in his throat and he looked quickly around to see if any of the examiners around him had heard it or were looking at him.
The word invents itself
Posits certain neologisms as arising from their own cultural necessity—his words, I believe. Yes, he said. When the kind of experience that you're getting a man-sized taste of becomes possible, the word invents itself.
Unborable
The underlying bureaucratic key is the ability to deal with boredom. To function effectively in an environment that precludes everything vital and human. To breathe, so to speak, without air.
The key is the ability, whether innate or conditioned, to find the other side of the rote, the picayune, the meaningless, the repetitive, the pointlessly complex. To be, in a word, unborable. I met, in the years 1984 and '85, two such men.
It is the key to modern life. If you are immune to boredom, there is literally nothing you cannot accomplish.
Institutional structure
'That was all he said it seemed like I needed, just to talk to somebody with no bullshit, which was what the Zeller Center doctors didn't realize, or like they couldn't realize it because then the whole structure would come down, that here the doctors had spent four million years in medical school and residency and the insurance companies were paying all this money for diagnosis and OT and therapy protocols, it was all an institutional structure, and once things became institutionalized then it all became this artificial, like, organism and started trying to survive and serve its own needs just like a person, only it wasn't a person, it was the opposite of a person, because there was nothing inside it except the will to survive and grow as an institution.'