Taste, Sensibility, Judgment
This only proves how commonplace I am
Leveling up aptitude
Design as an engineering problem
The Silicon Valley giants, testifying with their runaway success, claimed to have “solved” design as an engineering problem. The solution substituted the human essence of design — intuition, ingenuity, and taste— with the tangibles, measurables, and deliverables.
Companies say they are “design-driven”, but designers are actually driven by dashboards filled with metrics like CSAT, NPS, CES, DAU, MAU. We rigorously run tests, studies, experiments as if innovative ideas are hidden in spreadsheets, waiting to be extracted by data scientists.
A cook with taste
Observe the interior and exterior, the furniture and textile decoration
following such color schemes, as well as commercialized color “suggestions”
for innumerable do-it-yourselves.Our conclusion: we may forget for a while those rules of thumb
of complementaries, whether complete or “split”, and of triads and
tetrads as well.
They are worn out.Second, no mechanical color system is flexible enough
to precalculate the manifold changing factors, as named before,
in a single prescribed recipe.Good painting, good coloring, is comparable to good cooking.
Even a good cooking recipe demands tasting and repeated tasting
while it is being followed.
And the best tasting still depends on a cook with taste.Flexible imagination
By giving up preference for harmony,
we accept dissonance to be as desirable as consonance.Besides a balance through color harmony, which is comparable
to symmetry, there is equilibrium possible between
color tensions, related to a more dynamic asymmetry.Again: knowledge and its application is not our aim;
instead, it is flexible imagination, discovery, invention – taste.What we don't like
A grasp of the psychological mechanism behind taste may not change our sense of what we find beautiful, but it can prevent us from reacting to what we don’t like with simple disbelief.
Our understanding of the psychology of taste can in turn help us to escape from the two great dogmas of aesthetics: the view that there is only one acceptable visual style or (even more implausibly) that all styles are equally valid.
Shorten the wings
The labile tastes of certain decision-makers in a company are often a great burden for designers. Too many feel themselves qualified to pass judgment. And how insensitive, how superficial these judgments often are.
Taste, believes Rams, is something that needs to be trained, since the aesthetic decisions at this level in product design are intrinsically bound to the entire form and function of the object. It would be unimaginable, for example, that the management of an aerospace company would ask the designers of a new plane to shorten the wings because they think it would make it look prettier.
It's all just geek talk
A Fragment by Riccardo MoriI’m finding that many people not only have lowered their standards with regard to the user interface, but more and more often when I bring up the subject, they seem to consider it a somewhat secondary aspect, something that’s only good for ‘geek talk’. The same kind of amused reaction laymen have to wine or coffee connoisseurs when they describe flavours and characteristics using specific lingo. Something that makes sense only to wine or coffee geeks but has little to no meaning or impact for the regular person.
The problem is that if an increasing number of people start viewing user interface design as an afterthought, or something that isn’t fundamental to the design of a product or experience — it’s all just ‘geek talk’ — then there is a reduced incentive to care about it on the part of the maker of the product.
Taste for Makers
An Essay by Paul GrahamIf there is such a thing as beauty, we need to be able to recognize it. We need good taste to make good things. Instead of treating beauty as an airy abstraction, to be either blathered about or avoided depending on how one feels about airy abstractions, let's try considering it as a practical question: how do you make good stuff?
The Evolution and Fate of Botanical Field Books
To serve as a reminder
Looking back at my notebooks now, the information seems fairly sketchy, often abbreviated, and fairly uninformative. The purpose was merely to serve as a reminder for when, that evening, I would write up my notes in a proper field book.
Sterile creatures
Now that we are in the era of personal computers, traditional field books are being replaced by computer files. By default such “field books” are sterile creatures—all the words are spelled properly, the location data are exact to a matter of a few feet, and everything is properly formatted. In the spring of 1998, I penciled my last entry into my signature field book with the bright orange cover. Thereafter I have maintained a computer-based field book.
Oh, all the right stuff is there, clear, crisp and, well, dull… I tend to be overly particular about it—the format has to be right, everything properly spelled, the descriptive sequence in the proper order, and even the observations drafted with the final publication in mind (rather than what I happen to see at the moment). The emotions of finding something new, once mentioned in my handwritten field books, are now missing, as if my mental editor says “no, that is not proper for a scientific journal.”
Further and further away
In looking over my own forty-five years of keeping a record of plant specimens, I find that I am personally moving further and further away from the words I generate, becoming more aloof and separate from the experience of the actual event of collecting, concentrating instead on the precision of where and when. It is merely record keeping for the sole purpose of giving the facts.
With the decline of letter writing and the sterilization of field books, what we are losing is the individual. Field books are like letters that are replaced by often ephemeral emails. I fear that as we move further into the computer age we will similarly lose the detailed historical record that field books once provided. Sadly, the personalities of botanists will also be lost, for such musings as might be found in a field book are often telling to those wishing to know more of the past.