When we make a model and realize it's rubbish Much of the design process is a conversation, a back-and-forth as we walk around the tables and play with the models. He doesn't like to read complex drawings. He wants to see and feel a model. He's right. I get surprised when we make a model and then realize it's rubbish, even though based on the CAD renderings it looked great. He loves coming in here because it's calm and gentle. It's a paradise if you're a visual person. There are no formal design reviews, so there are no huge decision points. Instead we can make the presentations fluid. Since we iterate every day and never have dumb-ass presentations, we don't run into major disagreements. Jonathan Ive, Steve Jobs Drawing as a means of thinking iteration
A ritual of unpacking I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. Jonathan Ive, Steve Jobs The Apple Marketing Philosophy ritual
To be truly simple Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn't just a visual style. It's not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it's manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential. Jonathan Ive, Steve Jobs Less, but betterTool-being simplicity
That feeling of putting care into a product I always understood the beauty of things made by hand. I came to realize that what was really important was the care that was put into it. What I really despise is when I sense some carelessness in a product. Unlike some designers, [Ive] didn't just make beautiful sketches; he also focused on how the engineering and inner components would work. He became head of [the design department at Apple] in 1996, the year before jobs returned, but wasn't happy. Amelio had little appreciation for design. There wasn't that feeling of putting care into a product, because we were trying to maximize the money we made. All they wanted from us designers was a model of what something was supposed to look like on the outside, and then engineers would make it as cheap as possible. I was about to quit. Jonathan Ive, Steve Jobs
Beyond improvement In so many ways Dieter Rams’s work is beyond improvement. Although new technologies have since offered new opportunities, his designs are not undermined by the limits of the technologies of their time. The concave button top, designed to stop your finger from slipping as it made the long travel necessary for earlier mechanical switches, does not point to obsolete mechanisms. Instead, it reminds us how immediately and intuitively form alone can describe what an object does and suggest how we should use it. Jonathan Ive, Dieter Rams: As Little Design as Possible designperfection
Eulogy for Steve Jobs An Article by Jonathan Ive www.wsj.com He was without doubt the most inquisitive human I have ever met. His insatiable curiosity was not limited or distracted by his knowledge or expertise, nor was it casual or passive. It was ferocious, energetic and restless. His curiosity was practiced with intention and rigor. Many of us have an innate predisposition to be curious. I believe that after a traditional education, or working in an environment with many people, curiosity is a decision requiring intent and discipline. In larger groups our conversations gravitate towards the tangible, the measurable. It is more comfortable, far easier and more socially acceptable talking about what is known. Being curious and exploring tentative ideas were far more important to Steve than being socially acceptable. Our curiosity begs that we learn. And for Steve, wanting to learn was far more important than wanting to be right. Steve Jobs curiositylearningideas
The Evolution and Fate of Botanical Field Books An Essay from Field Notes on Science and Nature by James L. Reveal To serve as a reminderSterile creaturesFurther and further away
To serve as a reminder Looking back at my notebooks now, the information seems fairly sketchy, often abbreviated, and fairly uninformative. The purpose was merely to serve as a reminder for when, that evening, I would write up my notes in a proper field book. Mental infrastructure memory
Sterile creatures Now that we are in the era of personal computers, traditional field books are being replaced by computer files. By default such “field books” are sterile creatures—all the words are spelled properly, the location data are exact to a matter of a few feet, and everything is properly formatted. In the spring of 1998, I penciled my last entry into my signature field book with the bright orange cover. Thereafter I have maintained a computer-based field book. Oh, all the right stuff is there, clear, crisp and, well, dull… I tend to be overly particular about it—the format has to be right, everything properly spelled, the descriptive sequence in the proper order, and even the observations drafted with the final publication in mind (rather than what I happen to see at the moment). The emotions of finding something new, once mentioned in my handwritten field books, are now missing, as if my mental editor says “no, that is not proper for a scientific journal.” notetaking
Further and further away In looking over my own forty-five years of keeping a record of plant specimens, I find that I am personally moving further and further away from the words I generate, becoming more aloof and separate from the experience of the actual event of collecting, concentrating instead on the precision of where and when. It is merely record keeping for the sole purpose of giving the facts. With the decline of letter writing and the sterilization of field books, what we are losing is the individual. Field books are like letters that are replaced by often ephemeral emails. I fear that as we move further into the computer age we will similarly lose the detailed historical record that field books once provided. Sadly, the personalities of botanists will also be lost, for such musings as might be found in a field book are often telling to those wishing to know more of the past.