Ensuring Excellence An Article by Marty Cagan www.svpg.com …in so many of the best product companies there is an additional dimension that goes beyond individual empowered product teams, and even goes beyond achieving business results. It has to do with ensuring a level of what I’ll refer to here as “excellence” although that is clearly a very ambiguous term. Over the years, this concept has been referred to by many different names, always necessarily vague, but all striving to convey the same thing: “desirability,” “aha moments,” “wow factor,” “magic experiences,” or “customer delight,” to list just a few. The concept is that an effective product that achieves results is critical, but sometimes we want to go even beyond that, to provide something special. Maybe it’s because we believe this is needed to achieve the necessary value. Maybe it’s because the company has built its brand on inspiring customers. Often this dimension shows up most clearly in product design, where functional, usable but uninspiring designs can often achieve our business results, but great design can propel us into this realm of the inspiring. Do they really need it? qualitycraftproductssoftware
The Nature of Product An Article by Marty Cagan www.svpg.com Too many product managers and product designers want to spend all their time in problem discovery, and not get their hands dirty in solution discovery – the whole nonsense of “product managers are responsible for the what and not the how.” On GreatnessOne Of Us uxproductsproblemsdesign
Product vs. Feature Teams An Article by Marty Cagan svpg.com This article is certain to upset many people. Empowered product teamsViability, usablity, feasibilityWhat went wrong? featuressoftwareagile
Silicon Valley Product Group A Website by Marty Cagan svpg.com The best companies go about building great products differently. Silicon Valley Product Group (SVPG) was created to share lessons learned and best practices about how to build innovative products customers love softwareleadership
The Evolution and Fate of Botanical Field Books An Essay from Field Notes on Science and Nature by James L. Reveal To serve as a reminderSterile creaturesFurther and further away
To serve as a reminder Looking back at my notebooks now, the information seems fairly sketchy, often abbreviated, and fairly uninformative. The purpose was merely to serve as a reminder for when, that evening, I would write up my notes in a proper field book. Mental infrastructure memory
Sterile creatures Now that we are in the era of personal computers, traditional field books are being replaced by computer files. By default such “field books” are sterile creatures—all the words are spelled properly, the location data are exact to a matter of a few feet, and everything is properly formatted. In the spring of 1998, I penciled my last entry into my signature field book with the bright orange cover. Thereafter I have maintained a computer-based field book. Oh, all the right stuff is there, clear, crisp and, well, dull… I tend to be overly particular about it—the format has to be right, everything properly spelled, the descriptive sequence in the proper order, and even the observations drafted with the final publication in mind (rather than what I happen to see at the moment). The emotions of finding something new, once mentioned in my handwritten field books, are now missing, as if my mental editor says “no, that is not proper for a scientific journal.” notetaking
Further and further away In looking over my own forty-five years of keeping a record of plant specimens, I find that I am personally moving further and further away from the words I generate, becoming more aloof and separate from the experience of the actual event of collecting, concentrating instead on the precision of where and when. It is merely record keeping for the sole purpose of giving the facts. With the decline of letter writing and the sterilization of field books, what we are losing is the individual. Field books are like letters that are replaced by often ephemeral emails. I fear that as we move further into the computer age we will similarly lose the detailed historical record that field books once provided. Sadly, the personalities of botanists will also be lost, for such musings as might be found in a field book are often telling to those wishing to know more of the past.