Mere retinal art Instead of an existentially grounded plastic and spatial experience, architecture has adopted the psychological strategy of advertising and instant persuasion; buildings have turned into image products detached from existential depth and sincerity. Architecture of our time often appears as mere retinal art. Juhani Pallasmaa, The Eyes of the Skin: Architecture and the Senses A set of potential photographs architectureimagesadvertisingpsychology
Designer + Developer Workflow An Article by Dan Mall danmall.me The way designers and developers work together today is broken. It’s too siloed and separate; “collaboration” is a fantasy that few enjoy. The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of “the creative team,” the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this: “Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.” Isn’t that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us? collaborationmakingholismadvertisingcreativity
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
Manifesto for Agile Software Development A Definition agilemanifesto.org We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more. Deliver early and continuouslyWelcome changing requirementsSelf-organizing teamsTechnical excellence and good designAgility and sustainability+7 More agileprocesssoftware
Deliver early and continuously Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.
Welcome changing requirements Welcome changing requirements, even late in development. Agile processes harness change for the customer's competitive advantage. A late change in requirements is a competitive advantage planning
Self-organizing teams The best architectures, requirements, and designs emerge from self-organizing teams.
Technical excellence and good design Continuous attention to technical excellence and good design enhances agility. craft
Agility and sustainability Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.
The amount of work not done Simplicity—the art of maximizing the amount of work not done—is essential. -2000 Lines Of Code simplicity
Build projects around motivated individuals Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done. On ValueOn Talent
Deliver working software frequently Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.
Business people and developers Business people and developers must work together daily throughout the project. collaboration
Face-to-face conversations The most efficient and effective method of conveying information to and within a development team is face-to-face conversation. teamwork
Reflect, tune, adjust At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.