Ensuring Excellence An Article by Marty Cagan www.svpg.com …in so many of the best product companies there is an additional dimension that goes beyond individual empowered product teams, and even goes beyond achieving business results. It has to do with ensuring a level of what I’ll refer to here as “excellence” although that is clearly a very ambiguous term. Over the years, this concept has been referred to by many different names, always necessarily vague, but all striving to convey the same thing: “desirability,” “aha moments,” “wow factor,” “magic experiences,” or “customer delight,” to list just a few. The concept is that an effective product that achieves results is critical, but sometimes we want to go even beyond that, to provide something special. Maybe it’s because we believe this is needed to achieve the necessary value. Maybe it’s because the company has built its brand on inspiring customers. Often this dimension shows up most clearly in product design, where functional, usable but uninspiring designs can often achieve our business results, but great design can propel us into this realm of the inspiring. Do they really need it? qualitycraftproductssoftware
The Nature of Product An Article by Marty Cagan www.svpg.com Too many product managers and product designers want to spend all their time in problem discovery, and not get their hands dirty in solution discovery – the whole nonsense of “product managers are responsible for the what and not the how.” On GreatnessOne Of Us uxproductsproblemsdesign
Product vs. Feature Teams An Article by Marty Cagan svpg.com This article is certain to upset many people. Empowered product teamsViability, usablity, feasibilityWhat went wrong? featuressoftwareagile
Silicon Valley Product Group A Website by Marty Cagan svpg.com The best companies go about building great products differently. Silicon Valley Product Group (SVPG) was created to share lessons learned and best practices about how to build innovative products customers love softwareleadership
Manifesto for Agile Software Development A Definition agilemanifesto.org We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more. Deliver early and continuouslyWelcome changing requirementsSelf-organizing teamsTechnical excellence and good designAgility and sustainability+7 More agileprocesssoftware
Deliver early and continuously Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.
Welcome changing requirements Welcome changing requirements, even late in development. Agile processes harness change for the customer's competitive advantage. A late change in requirements is a competitive advantage planning
Self-organizing teams The best architectures, requirements, and designs emerge from self-organizing teams.
Technical excellence and good design Continuous attention to technical excellence and good design enhances agility. craft
Agility and sustainability Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.
The amount of work not done Simplicity—the art of maximizing the amount of work not done—is essential. -2000 Lines Of Code simplicity
Build projects around motivated individuals Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done. On ValueOn Talent
Deliver working software frequently Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.
Business people and developers Business people and developers must work together daily throughout the project. collaboration
Face-to-face conversations The most efficient and effective method of conveying information to and within a development team is face-to-face conversation. teamwork
Reflect, tune, adjust At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.