Taste, Sensibility, Judgment
This only proves how commonplace I am
Leveling up aptitude
Design as an engineering problem
The Silicon Valley giants, testifying with their runaway success, claimed to have “solved” design as an engineering problem. The solution substituted the human essence of design — intuition, ingenuity, and taste— with the tangibles, measurables, and deliverables.
Companies say they are “design-driven”, but designers are actually driven by dashboards filled with metrics like CSAT, NPS, CES, DAU, MAU. We rigorously run tests, studies, experiments as if innovative ideas are hidden in spreadsheets, waiting to be extracted by data scientists.
A cook with taste
Observe the interior and exterior, the furniture and textile decoration
following such color schemes, as well as commercialized color “suggestions”
for innumerable do-it-yourselves.Our conclusion: we may forget for a while those rules of thumb
of complementaries, whether complete or “split”, and of triads and
tetrads as well.
They are worn out.Second, no mechanical color system is flexible enough
to precalculate the manifold changing factors, as named before,
in a single prescribed recipe.Good painting, good coloring, is comparable to good cooking.
Even a good cooking recipe demands tasting and repeated tasting
while it is being followed.
And the best tasting still depends on a cook with taste.Flexible imagination
By giving up preference for harmony,
we accept dissonance to be as desirable as consonance.Besides a balance through color harmony, which is comparable
to symmetry, there is equilibrium possible between
color tensions, related to a more dynamic asymmetry.Again: knowledge and its application is not our aim;
instead, it is flexible imagination, discovery, invention – taste.What we don't like
A grasp of the psychological mechanism behind taste may not change our sense of what we find beautiful, but it can prevent us from reacting to what we don’t like with simple disbelief.
Our understanding of the psychology of taste can in turn help us to escape from the two great dogmas of aesthetics: the view that there is only one acceptable visual style or (even more implausibly) that all styles are equally valid.
Shorten the wings
The labile tastes of certain decision-makers in a company are often a great burden for designers. Too many feel themselves qualified to pass judgment. And how insensitive, how superficial these judgments often are.
Taste, believes Rams, is something that needs to be trained, since the aesthetic decisions at this level in product design are intrinsically bound to the entire form and function of the object. It would be unimaginable, for example, that the management of an aerospace company would ask the designers of a new plane to shorten the wings because they think it would make it look prettier.
It's all just geek talk
A Fragment by Riccardo MoriI’m finding that many people not only have lowered their standards with regard to the user interface, but more and more often when I bring up the subject, they seem to consider it a somewhat secondary aspect, something that’s only good for ‘geek talk’. The same kind of amused reaction laymen have to wine or coffee connoisseurs when they describe flavours and characteristics using specific lingo. Something that makes sense only to wine or coffee geeks but has little to no meaning or impact for the regular person.
The problem is that if an increasing number of people start viewing user interface design as an afterthought, or something that isn’t fundamental to the design of a product or experience — it’s all just ‘geek talk’ — then there is a reduced incentive to care about it on the part of the maker of the product.
Taste for Makers
An Essay by Paul GrahamIf there is such a thing as beauty, we need to be able to recognize it. We need good taste to make good things. Instead of treating beauty as an airy abstraction, to be either blathered about or avoided depending on how one feels about airy abstractions, let's try considering it as a practical question: how do you make good stuff?
My Life as an Architect in Tokyo
World renowned architect Kengo Kuma presents an enlightening tour of Tokyo, expressing his personal thoughts and reflections on the city's most influential buildings and its rich architectural heritage.
A collection of villages
I became a 'border person', as defined by the sociologist and philosopher Max Weber, viewing Tokyo from an outsider's perspective. Observing the city while walking around its streets enabled me to discover a wide variety of location, cultures and people, and that Tokyo is a collection of small villages, rather than one big city.
...When I design a building in any city, I believe that the world is a collection of villages, instead of a group of nations.
Low wooden silhouettes
While [Kenzo] Tange aspired to verticality, we looked to horizontality, believing that pre-1964 Tokyo, with its low wooden silhouettes, was a better model for the city of the future.
Occupied by a void
Roland Barthes wrote that the centre of Tokyo is occupied by a void...it is a quiet forest that lies at Tokyo's heart.
...The centre of Tokyo is certainly a void, but one that is protected by a circular train line, the Yamanote, which forms a 40-km (25-mile) loop around it. It seems to me that this ring of steel emphasizes the importance of the void, and the depth of its significance.
Such an enormous machine
In cities across the world, industrial zones beside rivers and canals have become the focus of attention, with their unique vivacity associated with places where things are made.
...Because the area is designated as a semi-industrial zone, we were able to get away with such an enormous machine inside [the Starbucks Reserve Roastery].
A more spiritual place
In the centre of the forest is the sandō, leading up to the shrine. It follows an L-shaped curve, and is very different to the straight processional pathways found in religious buildings in the West or in China. Curves ensure that the view changes constantly, helping visitors make the transition to a deeper, more spiritual place.
The building as less important than the path
In the design of Japanese tea houses, the building is seen as less important than the path (roji) leading up to it, and tea masters of the past believed that the journey along the roji allowed participants to better immerse themselves in the slow time of the tea ceremony.
The gentle light of shoji screens
Le Corbusier, the greatest architect of the last century, noted that 'architecture is the learned game, correct and magnificent, of forms assembled in light', demonstrating to what extent light has been prioritized in the Western tradition. Tanizaki, on the other hand, spoke of the important of shadows, of extended eaves. Rather than the light that shines directly into a room, he praised the soft light that penetrates a space after being reflected off the floor, and again from the ceiling.
...In Japanese architecture, the gentle light that passes through shoji screens serves a key purpose. It reaches right to the back of the room, so that the space feels bright, even without the aid of artificial light. The soft light filtering through the white film at Takanawa Gateway Station represents a form of light that was forgotten about by Japanese Modernism.
The thin lip of a teacup
To give the building a sense of the delicacy associated with such crafts, as well as a feeling of warmth, I designed louvres from white porcelain panels, and used them to cover the outer walls. The louvres are tapered, to make their tips as fine as possible. (In fact, making tips as thin as possible is one of my key design principles: the thin lip of a teacup allows a better experience of the subtleties of tea - this is always at the forefront of my mind when I pay such close attention to edges.)
Skyscrapers are frowned upon
During the twentieth century, much importance was attached to things that were big and tall, but, as we moved into the twenty-first century, I felt that being big and tall had become embarrassing.
...Today, skyscrapers are frowned upon in Japan, and are seen as the product of the mistaken mindset that prevailed during the country is period of enhanced growth.
The Metabolist philosophy
Tange put Tsukiji as the centre of his plan, which now seems grandiose and delusional. His design for the Dentsu building had much in common with the Metabolist philosophy of the 1960s, which maintained that buildings needed to continually evolve in a flexible way.
...With [the Nakagin Capture Tower], Kurokawa's Metabolist philosophy was fully realized. After it was completed, however, it became almost impossible to switch over the capsules - indeed, since its completion, not one of the capsules has been moved. As a result, the Metabolist movement has been forgotten. Yet its core principles, which sought to draw architectural lessons from living organisms, has much inspiration to offer society today.
A city of hills
Many of the stations [on the Yamanote Line] have one entrance on the uphill side and another lower down, and the neighbourhoods around them have a totally different feel, depending on which exit you use to leave the station.
The hilly areas in Tokyo are mostly made up of quiet, well-to-do residential districts, while the lower sections often have more of a populist feel, with shopping arcades and small urban factories. As a result, the atmosphere outside the entrances are dramatically different in character. Take the wrong exit, and you might find yourself lost in a completely different kind of neighbourhood than you were expecting. In Tokyo, elite and working-class cultures exist alongside one another and mix together. I think the fundamental cause of this is the complexity of the city's topography.
...Tokyo is a city of hills, with most of it lying on an alluvial plain between the Tama and Kanda rivers. It is via these hills that the upland, elite neighbourhoods are connected with the more working-class areas down below. The slopes are thus a key part of the co-existence of these two worlds, used by people to come and go between them. Kagurazaka is particularly notable in this respect.
They can smell the wood
All of the wooden shelves used for storing books were on the warehouse's first floor. We decided to keep these shelves as they were to form a library, and we also created a small lecture hall for holding talks by writers and makers. Although contemporary society is moving away from books and towards computers and information technology, people nevertheless have a strong feeling of connection to – and nostalgia for – trees and things that are made from wood. La kagu is a space where visitors can really get a sense of the culture of books. When they step inside, some even say that they can smell wood.
As a kind of gateway
Historically, Japan's shrines have been built in order to worship the gods who live in the sacred mountains or seas; They don't reside in the shrine itself, but in the space beyond it. This belief that the spirits and deities exist beyond the confines of the shrine, and that the shrine itself acts not as a centre, but as a kind of gateway, is very different to the grand, imposing churches and cathedrals of Christianity.
The majority of shrines are not found in the mountains or in the middle of the fields, therefore, but at the borders of mountain villages – which is to say, at what is seen as the edge of the mountains. The tori gate, marking the entrance to a shrine, indicates that there are gods on the other side of it.
The golden poo
On the opposite bank of the Sumida River lies the Asahi Beer headquarters (1989), a strange building with a golden sculpture mounted on top of a granite-plated black box. It was designed by Philippe Starck, and completed in 198g when the Japanese economy was still going strong. The sculpture, with no clearly defined use, is a clear representation of its time. Today, the building is known as the 'golden poo', a reference to the shape of its crowning object.
Like crossing the sea
The Sumida is a symbol of Tokyo, but is not like the Thames in London or the Seine in Paris, or other rivers that are woven into the geography of the city. Its banks were pushed back, so that the river became extremely wide and travelling across it feels liberating, like crossing the sea.
These thrown-away items
I decided to furnish the restaurant [Tetchan] with the kinds of discarded items one wouldn't normally use in interior design, from recycled LAN cables to acrylic by-products.
When using discarded objects in interior design, it gives even brand-new places the feeling that they have always been there. I think this is due to the inherent history of these thrown-away items, which lives on inside of them.
Kengo Kuma's sketches