Business ideas
On Business
The business case for craft
A lifelong project
Your organization's values
Organizations, like people, have values. To be effective in an organization, a person's values must be compatible with the organization's values. They do not need to be the same, but they must be close enough to coexist. Otherwise, the person will not only be frustrated but also will not produce results.
Cultural relevance
More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency.
Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance.
The Wile E. Coyote Effect
I’ve been looking at this chart a lot over the past few weeks.
It shows us that print ad budgets were doing just fine all the way though the first decade or more of the consumer internet. There was even a little spike upward for the Dotcom bubble. Then the financial crisis and recession of 2008/9 caused a step change down, but when the crisis was over the budgets didn’t come back. Instead, the market had been reset, and budgets have been falling steadily ever since.
You might call this the Will E Coyote effect - you’ve run off the cliff, or the cliff has disappeared from under you, but there’s a brief moment while your legs windmill in the air before gravity kicks in. It can take a while for the inevitable to happen, but then, as Lenin pointed out, you get a decade of inevitable in a week.
Direct management
Direct Management does not include or permit the concept of profit to occur. The management is fee-based, or based as a fixed salary, and all construction costs are fixed ahead of time, and the building design is modified during construction, to make up any over-runs. The manager is not able to move money around at will, or put it in their pocket. At the same time, the design is approximately fixed, but with the understanding that it may be changed, during the evolution of the building, so that subtle adaptations can be included in the emerging building. In the Direct Management method it is the architect themselves and the direct manager who together manage the building works and all on-site construction for the owner.
In Search of Organic Software
An Article by Pirijan KetheswaranTwo different kinds of farms can grow vegetables. One is a factory farm built for scale, and the other takes the time to grow more expensive but healthier plants without pesticides.
Will everyone appreciate the difference? Of course not, but the latter plants are labelled ‘organic’ to give us the information and the choice, so that those of us who do care can make better decisions.
So maybe we should have ‘organic’ software as well, made by companies that:
- Are not funded in such a way where the primary obligation of the company is to 🎡 chase funding rounds or get acquired (so bootstrapping, crowdfunding, grants, and angel investment are okay)
- Have a clear pricing page
- Disclose their sources of funding and sources of revenue
Things that don't scale
An Article by Benedict EvansMaybe the internet is due for a wave of things that don’t scale at all. In that light, I’ve been fascinated by ‘Morioka Shoten’ in Tokyo - a bookshop that sells only one book at a time. This is retail as anti-logistics - as a reaction against the firehose, and the infinite replication of Amazon. Before the internet that would only work in a very dense city, but, again, the internet is the densest city on earth, so how far do we scale the unscalable?
The Genius of Apple's Name
An Article by Shawn WangIt's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple:
- Two syllables max
- Familiar English word - literal 5 year olds can spell and pronounce it right
- Starts with A - useful for alphabetical sort. Amazon did this too
- Name leads to easy logo/swag/branding ideas
- Evoke aspirational qualities - knowledge, health, nature
Why I'm losing faith in UX
An Article by Mark HurstIncreasingly, I think UX doesn't live up to its original meaning of "user experience." Instead, much of the discipline today, as it's practiced in Big Tech firms, is better described by a new name.
UX is now "user exploitation."
The Cycle of Goodness
An Idea by Tadao YoshidaThe CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities.
Weighing up UX
An Article by Jeremy KeithMetrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.
How Microsoft crushed Slack
An Article...and why the era of worker-centered work tools may be over.
My Life as an Architect in Tokyo
World renowned architect Kengo Kuma presents an enlightening tour of Tokyo, expressing his personal thoughts and reflections on the city's most influential buildings and its rich architectural heritage.
A collection of villages
I became a 'border person', as defined by the sociologist and philosopher Max Weber, viewing Tokyo from an outsider's perspective. Observing the city while walking around its streets enabled me to discover a wide variety of location, cultures and people, and that Tokyo is a collection of small villages, rather than one big city.
...When I design a building in any city, I believe that the world is a collection of villages, instead of a group of nations.
Low wooden silhouettes
While [Kenzo] Tange aspired to verticality, we looked to horizontality, believing that pre-1964 Tokyo, with its low wooden silhouettes, was a better model for the city of the future.
Occupied by a void
Roland Barthes wrote that the centre of Tokyo is occupied by a void...it is a quiet forest that lies at Tokyo's heart.
...The centre of Tokyo is certainly a void, but one that is protected by a circular train line, the Yamanote, which forms a 40-km (25-mile) loop around it. It seems to me that this ring of steel emphasizes the importance of the void, and the depth of its significance.
Such an enormous machine
In cities across the world, industrial zones beside rivers and canals have become the focus of attention, with their unique vivacity associated with places where things are made.
...Because the area is designated as a semi-industrial zone, we were able to get away with such an enormous machine inside [the Starbucks Reserve Roastery].
A more spiritual place
In the centre of the forest is the sandō, leading up to the shrine. It follows an L-shaped curve, and is very different to the straight processional pathways found in religious buildings in the West or in China. Curves ensure that the view changes constantly, helping visitors make the transition to a deeper, more spiritual place.
The building as less important than the path
In the design of Japanese tea houses, the building is seen as less important than the path (roji) leading up to it, and tea masters of the past believed that the journey along the roji allowed participants to better immerse themselves in the slow time of the tea ceremony.
The gentle light of shoji screens
Le Corbusier, the greatest architect of the last century, noted that 'architecture is the learned game, correct and magnificent, of forms assembled in light', demonstrating to what extent light has been prioritized in the Western tradition. Tanizaki, on the other hand, spoke of the important of shadows, of extended eaves. Rather than the light that shines directly into a room, he praised the soft light that penetrates a space after being reflected off the floor, and again from the ceiling.
...In Japanese architecture, the gentle light that passes through shoji screens serves a key purpose. It reaches right to the back of the room, so that the space feels bright, even without the aid of artificial light. The soft light filtering through the white film at Takanawa Gateway Station represents a form of light that was forgotten about by Japanese Modernism.
The thin lip of a teacup
To give the building a sense of the delicacy associated with such crafts, as well as a feeling of warmth, I designed louvres from white porcelain panels, and used them to cover the outer walls. The louvres are tapered, to make their tips as fine as possible. (In fact, making tips as thin as possible is one of my key design principles: the thin lip of a teacup allows a better experience of the subtleties of tea - this is always at the forefront of my mind when I pay such close attention to edges.)
Skyscrapers are frowned upon
During the twentieth century, much importance was attached to things that were big and tall, but, as we moved into the twenty-first century, I felt that being big and tall had become embarrassing.
...Today, skyscrapers are frowned upon in Japan, and are seen as the product of the mistaken mindset that prevailed during the country is period of enhanced growth.
The Metabolist philosophy
Tange put Tsukiji as the centre of his plan, which now seems grandiose and delusional. His design for the Dentsu building had much in common with the Metabolist philosophy of the 1960s, which maintained that buildings needed to continually evolve in a flexible way.
...With [the Nakagin Capture Tower], Kurokawa's Metabolist philosophy was fully realized. After it was completed, however, it became almost impossible to switch over the capsules - indeed, since its completion, not one of the capsules has been moved. As a result, the Metabolist movement has been forgotten. Yet its core principles, which sought to draw architectural lessons from living organisms, has much inspiration to offer society today.
A city of hills
Many of the stations [on the Yamanote Line] have one entrance on the uphill side and another lower down, and the neighbourhoods around them have a totally different feel, depending on which exit you use to leave the station.
The hilly areas in Tokyo are mostly made up of quiet, well-to-do residential districts, while the lower sections often have more of a populist feel, with shopping arcades and small urban factories. As a result, the atmosphere outside the entrances are dramatically different in character. Take the wrong exit, and you might find yourself lost in a completely different kind of neighbourhood than you were expecting. In Tokyo, elite and working-class cultures exist alongside one another and mix together. I think the fundamental cause of this is the complexity of the city's topography.
...Tokyo is a city of hills, with most of it lying on an alluvial plain between the Tama and Kanda rivers. It is via these hills that the upland, elite neighbourhoods are connected with the more working-class areas down below. The slopes are thus a key part of the co-existence of these two worlds, used by people to come and go between them. Kagurazaka is particularly notable in this respect.
They can smell the wood
All of the wooden shelves used for storing books were on the warehouse's first floor. We decided to keep these shelves as they were to form a library, and we also created a small lecture hall for holding talks by writers and makers. Although contemporary society is moving away from books and towards computers and information technology, people nevertheless have a strong feeling of connection to – and nostalgia for – trees and things that are made from wood. La kagu is a space where visitors can really get a sense of the culture of books. When they step inside, some even say that they can smell wood.
As a kind of gateway
Historically, Japan's shrines have been built in order to worship the gods who live in the sacred mountains or seas; They don't reside in the shrine itself, but in the space beyond it. This belief that the spirits and deities exist beyond the confines of the shrine, and that the shrine itself acts not as a centre, but as a kind of gateway, is very different to the grand, imposing churches and cathedrals of Christianity.
The majority of shrines are not found in the mountains or in the middle of the fields, therefore, but at the borders of mountain villages – which is to say, at what is seen as the edge of the mountains. The tori gate, marking the entrance to a shrine, indicates that there are gods on the other side of it.
The golden poo
On the opposite bank of the Sumida River lies the Asahi Beer headquarters (1989), a strange building with a golden sculpture mounted on top of a granite-plated black box. It was designed by Philippe Starck, and completed in 198g when the Japanese economy was still going strong. The sculpture, with no clearly defined use, is a clear representation of its time. Today, the building is known as the 'golden poo', a reference to the shape of its crowning object.
Like crossing the sea
The Sumida is a symbol of Tokyo, but is not like the Thames in London or the Seine in Paris, or other rivers that are woven into the geography of the city. Its banks were pushed back, so that the river became extremely wide and travelling across it feels liberating, like crossing the sea.
These thrown-away items
I decided to furnish the restaurant [Tetchan] with the kinds of discarded items one wouldn't normally use in interior design, from recycled LAN cables to acrylic by-products.
When using discarded objects in interior design, it gives even brand-new places the feeling that they have always been there. I think this is due to the inherent history of these thrown-away items, which lives on inside of them.
Kengo Kuma's sketches