Fashion
Substance over style
By the 1930s, the teardrop shape, known since the turn of the century to be the form of least resistance, was incorporated into Boeing and Douglas aircraft, and, being the contemporary artifact that best symbolized the future, the airplane set the style for things generally. The most static of mundane objects were streamlined for no functional purpose, and chromed and rounded staplers, pencil sharpeners, and toasters were hailed as the epitome of design.
...Though all design is necessarily forward-looking, all design or design changes are not necessarily motivated by fickle style trends. The best in design always prefers substance over style, and the lasting concept over the ephemeral gimmick.
Form eschews function
Many of the most contemporary silverware patterns appear to be designed more for how the pieces look than for how they work...There is a kind of design that can ignore function entirely. We might say that this is a "form eschews function" school of design, and one that places considerations of aesthetics, novelty, and style above everything else.
But to design from the handle is to shoot from the hip when it comes to silverware, for the business end of the individual pieces is where the action is going to be. Though Emily Post may not have perceived that tradition emerges out of the minimization of failure, there is no excuse for a designer to overlook the fact. Yet this is exactly what modern product designers seem to do when they strive so hard for a striking new look that they throw out function with tradition.
Good design is practical design
In the context of web design, Dieter Rams’ principle is not only a resounding criticism against mindless trends and meaningless decorations. It is a humanist reminder to put material honesty and social responsibility above the pursuit of the “pixel perfect” design.
Good design is timeless
Good design is timeless. Aiming at timelessness is a way to make yourself find the best answer: if you can imagine someone surpassing you, you should do it yourself. Some of the greatest masters did this so well that they left little room for those who came after. Every engraver since Durer has had to live in his shadow.
Aiming at timelessness is also a way to evade the grip of fashion. Fashions almost by definition change with time, so if you can make something that will still look good far into the future, then its appeal must derive more from merit and less from fashion.
A new wearer of clothes
I say, beware of all enterprises that require new clothes, and not rather a new wearer of clothes.
Who did the teaching, then?
It has been contended sometimes that our response to works of art is entirely learnt and in no way innate; but the questions 'Who did the teaching, then? and how?' have not, I fancy, been much investigated. This contention is very true of our responses to styles and fashions, but it is not true of our response to beauty.
Tradition
Change is of the essence of tradition. Our declining civilization has largely lost the conception of tradition as continuous change by small variations – as evolution, in other words – and can produce only fashions which, one after another, appear, live for a little while, and die without issue.
A timeless quality
Of all Rams’s products, the 606 Universal Shelving System is perhaps his most successful in fulfilling his own principles of good design. It is still in production today, some fifty years after its conception. The system is distinctive yet unobtrusive, and when the shelves and cabinets are filled, its slim profile allows it to fade quietly into the background.
Its ‘plainness’ lends it a timeless quality that has transcended the vagaries of fashion like no other of Rams’s designs. It was conceived in such a way as to optimize its function as simply and in as many different situations as possible, while still permitting upgrades and alterations without falling into obsolescence: all later adaptations and additions could still be integrated into the original structure and sizes.
"Fashion objects are not capable of being long-lived," said Rams in 2007. "We simply cannot afford this throw-away mentality anymore. Good design has to have built-in longevity. I believe that the secret of the longevity of my furniture lies in its simplicity and restraint. Furniture should not dominate, it should be quiet, pleasant, understandable and durable."
Woodblock Prints
An Essay from The Beauty of Everyday Things by Yanagi SōetsuIt seems to me that many printmakers are suffering under a delusion. Looking at current trends, it appears that recent prints are simply copying fine art and painting. Some printmakers are working in the nanga style of painting. Others are attempting to reproduce the effects of oil. Some cleverly contrived prints are often difficult to distinguish from paintings done with a brush. The question arises: Why are these printmakers working in the medium of woodblock printing at all?
For prints to follow in the footsteps of painting has very little meaning. The art of the brush and palette should be left to the brush and palette.
Reading Design
A WebsiteReading Design is an online archive of critical writing about design. The idea is to embrace the whole of design, from architecture and urbanism to product, fashion, graphics and beyond. The texts featured here date from the nineteenth century right up to the present moment but each one contains something which remains relevant, surprising or interesting to us today.
My Life as an Architect in Tokyo
World renowned architect Kengo Kuma presents an enlightening tour of Tokyo, expressing his personal thoughts and reflections on the city's most influential buildings and its rich architectural heritage.
A collection of villages
I became a 'border person', as defined by the sociologist and philosopher Max Weber, viewing Tokyo from an outsider's perspective. Observing the city while walking around its streets enabled me to discover a wide variety of location, cultures and people, and that Tokyo is a collection of small villages, rather than one big city.
...When I design a building in any city, I believe that the world is a collection of villages, instead of a group of nations.
Low wooden silhouettes
While [Kenzo] Tange aspired to verticality, we looked to horizontality, believing that pre-1964 Tokyo, with its low wooden silhouettes, was a better model for the city of the future.
Occupied by a void
Roland Barthes wrote that the centre of Tokyo is occupied by a void...it is a quiet forest that lies at Tokyo's heart.
...The centre of Tokyo is certainly a void, but one that is protected by a circular train line, the Yamanote, which forms a 40-km (25-mile) loop around it. It seems to me that this ring of steel emphasizes the importance of the void, and the depth of its significance.
Such an enormous machine
In cities across the world, industrial zones beside rivers and canals have become the focus of attention, with their unique vivacity associated with places where things are made.
...Because the area is designated as a semi-industrial zone, we were able to get away with such an enormous machine inside [the Starbucks Reserve Roastery].
A more spiritual place
In the centre of the forest is the sandō, leading up to the shrine. It follows an L-shaped curve, and is very different to the straight processional pathways found in religious buildings in the West or in China. Curves ensure that the view changes constantly, helping visitors make the transition to a deeper, more spiritual place.
The building as less important than the path
In the design of Japanese tea houses, the building is seen as less important than the path (roji) leading up to it, and tea masters of the past believed that the journey along the roji allowed participants to better immerse themselves in the slow time of the tea ceremony.
The gentle light of shoji screens
Le Corbusier, the greatest architect of the last century, noted that 'architecture is the learned game, correct and magnificent, of forms assembled in light', demonstrating to what extent light has been prioritized in the Western tradition. Tanizaki, on the other hand, spoke of the important of shadows, of extended eaves. Rather than the light that shines directly into a room, he praised the soft light that penetrates a space after being reflected off the floor, and again from the ceiling.
...In Japanese architecture, the gentle light that passes through shoji screens serves a key purpose. It reaches right to the back of the room, so that the space feels bright, even without the aid of artificial light. The soft light filtering through the white film at Takanawa Gateway Station represents a form of light that was forgotten about by Japanese Modernism.
The thin lip of a teacup
To give the building a sense of the delicacy associated with such crafts, as well as a feeling of warmth, I designed louvres from white porcelain panels, and used them to cover the outer walls. The louvres are tapered, to make their tips as fine as possible. (In fact, making tips as thin as possible is one of my key design principles: the thin lip of a teacup allows a better experience of the subtleties of tea - this is always at the forefront of my mind when I pay such close attention to edges.)
Skyscrapers are frowned upon
During the twentieth century, much importance was attached to things that were big and tall, but, as we moved into the twenty-first century, I felt that being big and tall had become embarrassing.
...Today, skyscrapers are frowned upon in Japan, and are seen as the product of the mistaken mindset that prevailed during the country is period of enhanced growth.
The Metabolist philosophy
Tange put Tsukiji as the centre of his plan, which now seems grandiose and delusional. His design for the Dentsu building had much in common with the Metabolist philosophy of the 1960s, which maintained that buildings needed to continually evolve in a flexible way.
...With [the Nakagin Capture Tower], Kurokawa's Metabolist philosophy was fully realized. After it was completed, however, it became almost impossible to switch over the capsules - indeed, since its completion, not one of the capsules has been moved. As a result, the Metabolist movement has been forgotten. Yet its core principles, which sought to draw architectural lessons from living organisms, has much inspiration to offer society today.
A city of hills
Many of the stations [on the Yamanote Line] have one entrance on the uphill side and another lower down, and the neighbourhoods around them have a totally different feel, depending on which exit you use to leave the station.
The hilly areas in Tokyo are mostly made up of quiet, well-to-do residential districts, while the lower sections often have more of a populist feel, with shopping arcades and small urban factories. As a result, the atmosphere outside the entrances are dramatically different in character. Take the wrong exit, and you might find yourself lost in a completely different kind of neighbourhood than you were expecting. In Tokyo, elite and working-class cultures exist alongside one another and mix together. I think the fundamental cause of this is the complexity of the city's topography.
...Tokyo is a city of hills, with most of it lying on an alluvial plain between the Tama and Kanda rivers. It is via these hills that the upland, elite neighbourhoods are connected with the more working-class areas down below. The slopes are thus a key part of the co-existence of these two worlds, used by people to come and go between them. Kagurazaka is particularly notable in this respect.
They can smell the wood
All of the wooden shelves used for storing books were on the warehouse's first floor. We decided to keep these shelves as they were to form a library, and we also created a small lecture hall for holding talks by writers and makers. Although contemporary society is moving away from books and towards computers and information technology, people nevertheless have a strong feeling of connection to – and nostalgia for – trees and things that are made from wood. La kagu is a space where visitors can really get a sense of the culture of books. When they step inside, some even say that they can smell wood.
As a kind of gateway
Historically, Japan's shrines have been built in order to worship the gods who live in the sacred mountains or seas; They don't reside in the shrine itself, but in the space beyond it. This belief that the spirits and deities exist beyond the confines of the shrine, and that the shrine itself acts not as a centre, but as a kind of gateway, is very different to the grand, imposing churches and cathedrals of Christianity.
The majority of shrines are not found in the mountains or in the middle of the fields, therefore, but at the borders of mountain villages – which is to say, at what is seen as the edge of the mountains. The tori gate, marking the entrance to a shrine, indicates that there are gods on the other side of it.
The golden poo
On the opposite bank of the Sumida River lies the Asahi Beer headquarters (1989), a strange building with a golden sculpture mounted on top of a granite-plated black box. It was designed by Philippe Starck, and completed in 198g when the Japanese economy was still going strong. The sculpture, with no clearly defined use, is a clear representation of its time. Today, the building is known as the 'golden poo', a reference to the shape of its crowning object.
Like crossing the sea
The Sumida is a symbol of Tokyo, but is not like the Thames in London or the Seine in Paris, or other rivers that are woven into the geography of the city. Its banks were pushed back, so that the river became extremely wide and travelling across it feels liberating, like crossing the sea.
These thrown-away items
I decided to furnish the restaurant [Tetchan] with the kinds of discarded items one wouldn't normally use in interior design, from recycled LAN cables to acrylic by-products.
When using discarded objects in interior design, it gives even brand-new places the feeling that they have always been there. I think this is due to the inherent history of these thrown-away items, which lives on inside of them.
Kengo Kuma's sketches