Research & Ethnography
What is unspoken
A nested classificatory hierarchy
Unfinished
Record them all
Recommendations for field notes
In Defense of Browsing
The illustrated guide to a Ph.D.
When users never use the features they asked for
An Article by Austin Z. HenleyWe deployed our tool. Almost no one used it.
The handful that did use it, used it once or twice and barely interacted with it. After a few days, zero people were using it.
Why did they tell me they wanted these features?
Why Most Published Research Findings Are False
A Research Paper by John P.A. IoannidisThere is increasing concern that most current published research findings are false. The probability that a research claim is true may depend on study power and bias, the number of other studies on the same question, and, importantly, the ratio of true to no relationships among the relationships probed in each scientific field. In this framework, a research finding is less likely to be true when the studies conducted in a field are smaller; when effect sizes are smaller; when there is a greater number and lesser preselection of tested relationships; where there is greater flexibility in designs, definitions, outcomes, and analytical modes; when there is greater financial and other interest and prejudice; and when more teams are involved in a scientific field in chase of statistical significance.
How can we develop transformative tools for thought?
A Research Paper by Andy Matuschak & Michael NielsenConventional tech industry product practice will not produce deep enough subject matter insights to create transformative tools for thought.
...The aspiration is for any team serious about making transformative tools for thought. It’s to create a culture that combines the best parts of modern product practice with the best parts of the (very different) modern research culture. You need the insight-through-making loop to operate, whereby deep, original insights about the subject feed back to change and improve the system, and changes to the system result in deep, original insights about the subject.
A hypothesis is a liability
A Research Paper by Itai Yanai & Martin LercherThere is a hidden cost to having a hypothesis. It arises from the relationship between night science and day science, the two very distinct modes of activity in which scientific ideas are generated and tested, respectively [1, 2]. With a hypothesis in hand, the impressive strengths of day science are unleashed, guiding us in designing tests, estimating parameters, and throwing out the hypothesis if it fails the tests. But when we analyze the results of an experiment, our mental focus on a specific hypothesis can prevent us from exploring other aspects of the data, effectively blinding us to new ideas.
Keep digging
An Article by Ryan SingerThe hardest thing about customer interviews is knowing where to dig. An effective interview is more like a friendly interrogation. We don’t want to learn what customers think about the product, or what they like or dislike — we want to know what happened and how they chose... To get those answers we can’t just ask surface questions, we have to keep digging back behind the answers to find out what really happened.
Fast Path to a Great UX – Increased Exposure Hours
An Article by Jared SpoolAs we’ve been researching what design teams need to do to create great user experiences, we’ve stumbled across an interesting finding. It’s the closest thing we’ve found to a silver bullet when it comes to reliably improving the designs teams produce.
The solution? Exposure hours. The number of hours each team member is exposed directly to real users interacting with the team’s designs or the team’s competitor’s designs. There is a direct correlation between this exposure and the improvements we see in the designs that team produces.
Weighing up UX
An Article by Jeremy KeithMetrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.
Monkeys testing random designs
A Tweet by Jared SpoolA/B testing is an effective approach to use science to design and deliver deeply-frustrating user experiences.
A/B testing without upfront research is just random monkeys testing random designs to see which of those designs do “best” against random criteria.
If drug testing was actually implemented like most A/B tests, you’d give 2 drugs to 2 groups of people and pick the “winner” by whichever group had fewer deaths.
You and Your Research
A Speech by Richard HammingThis talk centered on Hamming's observations and research on the question "Why do so few scientists make significant contributions and so many are forgotten in the long run?"
Wittgenstein's Mistress
- I think very well of him indeed
- A perfect circle
- The Eiffel Tower
- Ceci n'est pas une pipe
- Erased de Kooning Drawing
I think very well of him indeed
When I was still doubtful as to his ability, I asked G.E. Moore for his opinion. Moore replied, ‘I think very well of him indeed.’ When I enquired the reason for his opinion, he said that it was because Wittgenstein was the only man who looked puzzled at his lectures. — Bertrand Russell
A perfect circle
Once, being asked to submit a sample of his work, what Giotto submitted was a circle.
Well, the point being that it was a perfect circle.
And that Giotto had painted it freehand.The Eiffel Tower
When the sun had gotten to the angle from which Phidias had taken his perspective, the Parthenon almost seemed to glow.
Actually, the best time to see that is generally also at four o’clock.
Doubtless the taverns from which one could see that did better business than the taverns from which one could not, in fact, even though they were all in the same street.
Unless of course the latter were patronized by people who had lived in Athens long enough to have gotten tired of seeing it.
Such things can happen. As in the case of Guy de Maupassant, who ate his lunch every day at the Eiffel Tower.
Well, the point being that this was the only place in Paris from which he did not have to look at it.Ceci n'est pas une pipe
There is nobody at the window in the painting of the house, by the way.
I have now concluded that what I believed to be a person is a shadow.
If it is not a shadow, it is perhaps a curtain.
As a matter of fact it could actually be nothing more than an attempt to imply depths, within the room.
Although in a manner of speaking all that is really in the window is burnt sienna pigment. And some yellow ochre.
In fact there is no window either, in that same manner of speaking, but only shape.
So that any few speculations I have made about the person at the window would therefore now appear to be rendered meaningless, obviously.
Unless of course I subsequently become convinced that there is somebody at the window all over again.
I have put that badly.Erased de Kooning Drawing
Once, Robert Rauschenberg erased most of a drawing by Willem de Kooning, and then named it Erased de Kooning Drawing.
I am in no way certain what this is connected to either, but I suspect it is connected to more than I once believed it to be connected to.
The cat
The cat I began to think about instead was the cat outside of the broken window in the room next to this one, at which the tape frequently scratches when there is a breeze.
Which is to say that I was not actually thinking about a cat either, there being no cat except insofar as the sound of the scratching reminds me of one.As there was, or is, no person at the window in the painting of this house.
It is still a house
Perhaps even the very house which I burned to the ground contained such examples, even though it would obviously not contain them any longer, no longer being a house.
Well, it is still a house.
Even if there is not remarkably much left of it, I am still prone to think of it as a house when I pass it in taking my walks.
There is the house I burned to the ground, I might think. Or, soon I will be coming to the house that I burned to the ground.The image of reality
Leonardo wrote in his notebooks backwards, from right to left, so that they had to be held up to a mirror to be read.
In a manner of speaking, the image of Leonardo’s notebooks would be more real than the notebooks themselves.Equidistance
Once, in the Rijksmuseum, I brought in new speakers for my phonograph. What the directions told me to do was make certain that the two speakers were equidistant from each other.
One certainly had to wonder what the person who wrote the instructions could have believed he meant by that.A strange calligraphy
Along the sand there will be frisky shadows, that will dance and fall away.
Or, if there is snow, the flames will write a strange calligraphy against the whiteness.Van Gogh
One of the things people generally admired about Van Gogh, even though they were not always aware of it, was the way he could make even a chair seem to have anxiety in it. Or a pair of boots.
The meaning of music
Once, somebody asked Robert Schumann to explain the meaning of a certain piece of music he had just played on the piano.
What Robert Schumann did was sit back down at the piano and play the piece of music again.
Good morning, Vincent
Perhaps I shall name the cat that scratches at my broken window Van Gogh.
Or Vincent.
One does not name a piece of tape, however.
There is the piece of tape, scratching at my window. There is Vincent, scratching at my window.Good morning, Vincent.
The illusion of anxiety
Or because of hormones.
And so which would not really have been anxiety at all, but only an illusion.
Even if one would certainly be hard put to explain the difference between an illusion of anxiety and anxiety itself.Somebody is living on this beach
Once, I had a dream of fame.
Generally, even then I was lonely.
To the castle, a sign must have said.
Somebody is living on this beach.