Taste, Sensibility, Judgment
This only proves how commonplace I am
Leveling up aptitude
Design as an engineering problem
The Silicon Valley giants, testifying with their runaway success, claimed to have “solved” design as an engineering problem. The solution substituted the human essence of design — intuition, ingenuity, and taste— with the tangibles, measurables, and deliverables.
Companies say they are “design-driven”, but designers are actually driven by dashboards filled with metrics like CSAT, NPS, CES, DAU, MAU. We rigorously run tests, studies, experiments as if innovative ideas are hidden in spreadsheets, waiting to be extracted by data scientists.
A cook with taste
Observe the interior and exterior, the furniture and textile decoration
following such color schemes, as well as commercialized color “suggestions”
for innumerable do-it-yourselves.Our conclusion: we may forget for a while those rules of thumb
of complementaries, whether complete or “split”, and of triads and
tetrads as well.
They are worn out.Second, no mechanical color system is flexible enough
to precalculate the manifold changing factors, as named before,
in a single prescribed recipe.Good painting, good coloring, is comparable to good cooking.
Even a good cooking recipe demands tasting and repeated tasting
while it is being followed.
And the best tasting still depends on a cook with taste.Flexible imagination
By giving up preference for harmony,
we accept dissonance to be as desirable as consonance.Besides a balance through color harmony, which is comparable
to symmetry, there is equilibrium possible between
color tensions, related to a more dynamic asymmetry.Again: knowledge and its application is not our aim;
instead, it is flexible imagination, discovery, invention – taste.What we don't like
A grasp of the psychological mechanism behind taste may not change our sense of what we find beautiful, but it can prevent us from reacting to what we don’t like with simple disbelief.
Our understanding of the psychology of taste can in turn help us to escape from the two great dogmas of aesthetics: the view that there is only one acceptable visual style or (even more implausibly) that all styles are equally valid.
Shorten the wings
The labile tastes of certain decision-makers in a company are often a great burden for designers. Too many feel themselves qualified to pass judgment. And how insensitive, how superficial these judgments often are.
Taste, believes Rams, is something that needs to be trained, since the aesthetic decisions at this level in product design are intrinsically bound to the entire form and function of the object. It would be unimaginable, for example, that the management of an aerospace company would ask the designers of a new plane to shorten the wings because they think it would make it look prettier.
It's all just geek talk
A Fragment by Riccardo MoriI’m finding that many people not only have lowered their standards with regard to the user interface, but more and more often when I bring up the subject, they seem to consider it a somewhat secondary aspect, something that’s only good for ‘geek talk’. The same kind of amused reaction laymen have to wine or coffee connoisseurs when they describe flavours and characteristics using specific lingo. Something that makes sense only to wine or coffee geeks but has little to no meaning or impact for the regular person.
The problem is that if an increasing number of people start viewing user interface design as an afterthought, or something that isn’t fundamental to the design of a product or experience — it’s all just ‘geek talk’ — then there is a reduced incentive to care about it on the part of the maker of the product.
Taste for Makers
An Essay by Paul GrahamIf there is such a thing as beauty, we need to be able to recognize it. We need good taste to make good things. Instead of treating beauty as an airy abstraction, to be either blathered about or avoided depending on how one feels about airy abstractions, let's try considering it as a practical question: how do you make good stuff?
Wittgenstein's Mistress
- I think very well of him indeed
- A perfect circle
- The Eiffel Tower
- Ceci n'est pas une pipe
- Erased de Kooning Drawing
I think very well of him indeed
When I was still doubtful as to his ability, I asked G.E. Moore for his opinion. Moore replied, ‘I think very well of him indeed.’ When I enquired the reason for his opinion, he said that it was because Wittgenstein was the only man who looked puzzled at his lectures. — Bertrand Russell
A perfect circle
Once, being asked to submit a sample of his work, what Giotto submitted was a circle.
Well, the point being that it was a perfect circle.
And that Giotto had painted it freehand.The Eiffel Tower
When the sun had gotten to the angle from which Phidias had taken his perspective, the Parthenon almost seemed to glow.
Actually, the best time to see that is generally also at four o’clock.
Doubtless the taverns from which one could see that did better business than the taverns from which one could not, in fact, even though they were all in the same street.
Unless of course the latter were patronized by people who had lived in Athens long enough to have gotten tired of seeing it.
Such things can happen. As in the case of Guy de Maupassant, who ate his lunch every day at the Eiffel Tower.
Well, the point being that this was the only place in Paris from which he did not have to look at it.Ceci n'est pas une pipe
There is nobody at the window in the painting of the house, by the way.
I have now concluded that what I believed to be a person is a shadow.
If it is not a shadow, it is perhaps a curtain.
As a matter of fact it could actually be nothing more than an attempt to imply depths, within the room.
Although in a manner of speaking all that is really in the window is burnt sienna pigment. And some yellow ochre.
In fact there is no window either, in that same manner of speaking, but only shape.
So that any few speculations I have made about the person at the window would therefore now appear to be rendered meaningless, obviously.
Unless of course I subsequently become convinced that there is somebody at the window all over again.
I have put that badly.Erased de Kooning Drawing
Once, Robert Rauschenberg erased most of a drawing by Willem de Kooning, and then named it Erased de Kooning Drawing.
I am in no way certain what this is connected to either, but I suspect it is connected to more than I once believed it to be connected to.
The cat
The cat I began to think about instead was the cat outside of the broken window in the room next to this one, at which the tape frequently scratches when there is a breeze.
Which is to say that I was not actually thinking about a cat either, there being no cat except insofar as the sound of the scratching reminds me of one.As there was, or is, no person at the window in the painting of this house.
It is still a house
Perhaps even the very house which I burned to the ground contained such examples, even though it would obviously not contain them any longer, no longer being a house.
Well, it is still a house.
Even if there is not remarkably much left of it, I am still prone to think of it as a house when I pass it in taking my walks.
There is the house I burned to the ground, I might think. Or, soon I will be coming to the house that I burned to the ground.The image of reality
Leonardo wrote in his notebooks backwards, from right to left, so that they had to be held up to a mirror to be read.
In a manner of speaking, the image of Leonardo’s notebooks would be more real than the notebooks themselves.Equidistance
Once, in the Rijksmuseum, I brought in new speakers for my phonograph. What the directions told me to do was make certain that the two speakers were equidistant from each other.
One certainly had to wonder what the person who wrote the instructions could have believed he meant by that.A strange calligraphy
Along the sand there will be frisky shadows, that will dance and fall away.
Or, if there is snow, the flames will write a strange calligraphy against the whiteness.Van Gogh
One of the things people generally admired about Van Gogh, even though they were not always aware of it, was the way he could make even a chair seem to have anxiety in it. Or a pair of boots.
The meaning of music
Once, somebody asked Robert Schumann to explain the meaning of a certain piece of music he had just played on the piano.
What Robert Schumann did was sit back down at the piano and play the piece of music again.
Good morning, Vincent
Perhaps I shall name the cat that scratches at my broken window Van Gogh.
Or Vincent.
One does not name a piece of tape, however.
There is the piece of tape, scratching at my window. There is Vincent, scratching at my window.Good morning, Vincent.
The illusion of anxiety
Or because of hormones.
And so which would not really have been anxiety at all, but only an illusion.
Even if one would certainly be hard put to explain the difference between an illusion of anxiety and anxiety itself.Somebody is living on this beach
Once, I had a dream of fame.
Generally, even then I was lonely.
To the castle, a sign must have said.
Somebody is living on this beach.