Research & Ethnography
What is unspoken
A nested classificatory hierarchy
Unfinished
Record them all
Recommendations for field notes
In Defense of Browsing
The illustrated guide to a Ph.D.
When users never use the features they asked for
An Article by Austin Z. HenleyWe deployed our tool. Almost no one used it.
The handful that did use it, used it once or twice and barely interacted with it. After a few days, zero people were using it.
Why did they tell me they wanted these features?
Why Most Published Research Findings Are False
A Research Paper by John P.A. IoannidisThere is increasing concern that most current published research findings are false. The probability that a research claim is true may depend on study power and bias, the number of other studies on the same question, and, importantly, the ratio of true to no relationships among the relationships probed in each scientific field. In this framework, a research finding is less likely to be true when the studies conducted in a field are smaller; when effect sizes are smaller; when there is a greater number and lesser preselection of tested relationships; where there is greater flexibility in designs, definitions, outcomes, and analytical modes; when there is greater financial and other interest and prejudice; and when more teams are involved in a scientific field in chase of statistical significance.
How can we develop transformative tools for thought?
A Research Paper by Andy Matuschak & Michael NielsenConventional tech industry product practice will not produce deep enough subject matter insights to create transformative tools for thought.
...The aspiration is for any team serious about making transformative tools for thought. It’s to create a culture that combines the best parts of modern product practice with the best parts of the (very different) modern research culture. You need the insight-through-making loop to operate, whereby deep, original insights about the subject feed back to change and improve the system, and changes to the system result in deep, original insights about the subject.
A hypothesis is a liability
A Research Paper by Itai Yanai & Martin LercherThere is a hidden cost to having a hypothesis. It arises from the relationship between night science and day science, the two very distinct modes of activity in which scientific ideas are generated and tested, respectively [1, 2]. With a hypothesis in hand, the impressive strengths of day science are unleashed, guiding us in designing tests, estimating parameters, and throwing out the hypothesis if it fails the tests. But when we analyze the results of an experiment, our mental focus on a specific hypothesis can prevent us from exploring other aspects of the data, effectively blinding us to new ideas.
Keep digging
An Article by Ryan SingerThe hardest thing about customer interviews is knowing where to dig. An effective interview is more like a friendly interrogation. We don’t want to learn what customers think about the product, or what they like or dislike — we want to know what happened and how they chose... To get those answers we can’t just ask surface questions, we have to keep digging back behind the answers to find out what really happened.
Fast Path to a Great UX – Increased Exposure Hours
An Article by Jared SpoolAs we’ve been researching what design teams need to do to create great user experiences, we’ve stumbled across an interesting finding. It’s the closest thing we’ve found to a silver bullet when it comes to reliably improving the designs teams produce.
The solution? Exposure hours. The number of hours each team member is exposed directly to real users interacting with the team’s designs or the team’s competitor’s designs. There is a direct correlation between this exposure and the improvements we see in the designs that team produces.
Weighing up UX
An Article by Jeremy KeithMetrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.
Monkeys testing random designs
A Tweet by Jared SpoolA/B testing is an effective approach to use science to design and deliver deeply-frustrating user experiences.
A/B testing without upfront research is just random monkeys testing random designs to see which of those designs do “best” against random criteria.
If drug testing was actually implemented like most A/B tests, you’d give 2 drugs to 2 groups of people and pick the “winner” by whichever group had fewer deaths.
You and Your Research
A Speech by Richard HammingThis talk centered on Hamming's observations and research on the question "Why do so few scientists make significant contributions and so many are forgotten in the long run?"
Why Sketch?
What you have observed closely
Drawing requires that you pay attention to every detail—even the seemingly unimportant ones. In creating an image (no matter how skillfully), the lines and tones on the paper provide ongoing feedback as to what you have observed closely and what you have not.
A single image
Scientific illustrations can achieve certain things that photographs cannot. A good illustration can portray difficult-to-photograph or rarely witnessed events. It can incorporate everything that’s important into one single image or show a special view of a subject.
It would be next to impossible to observe, in nature, a dozen different aquatic species in their natural habitat, posing perfectly together and all in focus at one time—but such a scene can easily come to life in an illustration.
Parallel refinement
My studies of live animals usually begin with a series of quick drawings, all on a single page. When the subject changes position—which it pretty much always does—I abandon the first sketch and start a new one. Continuing on in this way, the page fills with mostly unfinished squiggles until the animal eventually resumes one of its earlier poses. If that happens, I add as much detail or refinement to one of the easier sketches as I can. While this is all going on, I also jot down written notes that help explain what I observed and what seemed significant.
Color reproduction
In-person, live observation of color is a practice for which I feel there is no adequate substitute. Photographs are often imprecise in reproducing color.
The negative spaces
Focus on the negative spaces surrounding the object to give yourself a fresh perspective on the form.
Hues subdued
Colors in nature are, in general, more subdued than what comes directly from the pencil or the tube of paint. Greens, especially, tend to be a lot browner than we expect.
Unfinished
Leave the drawing unfinished. Record as much information as you need, but don’t draw any forms, details, or colors that are merely repetitive. The back and front of a representative flower on a plant, for example, or half of a bilaterally symmetrical animal may be all that’s necessary.
A red sea fan
Ink and watercolor drawing of a red sea fan.
Sketches
Sketches and written notes.