The question of gentrification The question of gentrification is made complex by the fact that the urban qualities it produces—lively street life, profuse commerce, preservation and upgrading of old buildings—are highly desirable, the substrate of urbanity. The problem with gentrification is with its particulars and with its effects. Gentrification suppresses reciprocity by its narrowed scripting of formal and social behavior, by turning neighborhoods into Disneylands or Colonial Williamsburgs, where residents become cast members and the rituals of everyday life become spectacle or food for consumption. Michael Sorkin, 20 Minutes in Manhattan gentrificationurbanism
The arbitrariness of the sign A key difference between verbal language and the modernist ideal of a visual “language” is the arbitrariness of a verbal sign, which has no natural, inherent relationship to the concept it represents. The sound of the word “horse”, for example, does not innately resemble the concept of a horse. Ferdinand de Saussure called this arbitrariness the fundamental feature of the verbal sign. The meaning of a sign is generated by its relationship to other signs in the language: the sign’s legibility lies in its difference from other signs. Ellen Lupton & J. Abbott Miller, The ABC's of ▲■●: The Bauhaus and Design Theory Gods of the Word soundmeaninglanguage