The Real World of Technology A Lecture by Ursula M. Franklin www.amazon.com Technology is a systemFish and waterDefining activitiesHolistic and prescriptive technologiesThat which requires caring+17 More From hands to machinesThe design systems between usStress systems technologyworksocietycraft
Every Tool Shapes the Task A Speech by Ursula M. Franklin Imagine the world like a cakePower makes knowledge sufficientTo do some more pushups on the internetAdding up to hair-brainedWho the problems are+2 More You can almost tell which software they were designed inA minimum size to fish
The arbitrariness of the sign A key difference between verbal language and the modernist ideal of a visual “language” is the arbitrariness of a verbal sign, which has no natural, inherent relationship to the concept it represents. The sound of the word “horse”, for example, does not innately resemble the concept of a horse. Ferdinand de Saussure called this arbitrariness the fundamental feature of the verbal sign. The meaning of a sign is generated by its relationship to other signs in the language: the sign’s legibility lies in its difference from other signs. Ellen Lupton & J. Abbott Miller, The ABC's of ▲■●: The Bauhaus and Design Theory Gods of the Word soundmeaninglanguage