The Shape of Design A Book by Frank Chimero shapeofdesignbook.com Near and farWhy we should readWe hear a voice whisperNeeds more loveOne candle can light another+9 More designcraft
The Web's Grain An Essay by Frank Chimero frankchimero.com Start drawing, then put the box around it We are working against the grain of the woodA passive beauty of right structure
The arbitrariness of the sign A key difference between verbal language and the modernist ideal of a visual “language” is the arbitrariness of a verbal sign, which has no natural, inherent relationship to the concept it represents. The sound of the word “horse”, for example, does not innately resemble the concept of a horse. Ferdinand de Saussure called this arbitrariness the fundamental feature of the verbal sign. The meaning of a sign is generated by its relationship to other signs in the language: the sign’s legibility lies in its difference from other signs. Ellen Lupton & J. Abbott Miller, The ABC's of ▲■●: The Bauhaus and Design Theory Gods of the Word soundmeaninglanguage