The word of the Lorax But now, says the Once-ler, Now that you're here, the word of the Lorax seems perfectly clear. UNLESS someone like you cares a whole awful lot, nothing is going to get better. It's not. Dr. Seuss, The Lorax careconservation
Why aim small? Why aim small in this era of fast computers with plenty of RAM? A number of reasons, but the ones that are most important to me are: Fewer moving parts. It’s easier to create more robust systems and to fix things when they do go wrong. Small software is faster. Fewer bits to download and clog your computer’s memory. Reduced power consumption. This is important on a “save the planet” scale, but also on the very local scale of increasing the battery life of your phone and laptop. The light, frugal aesthetic. That’s personal, I know, but as you’ll see, I’m not alone. Ben Hoyt, The small web is beautiful benhoyt.com performancesystemsconservation
The arbitrariness of the sign A key difference between verbal language and the modernist ideal of a visual “language” is the arbitrariness of a verbal sign, which has no natural, inherent relationship to the concept it represents. The sound of the word “horse”, for example, does not innately resemble the concept of a horse. Ferdinand de Saussure called this arbitrariness the fundamental feature of the verbal sign. The meaning of a sign is generated by its relationship to other signs in the language: the sign’s legibility lies in its difference from other signs. Ellen Lupton & J. Abbott Miller, The ABC's of ▲■●: The Bauhaus and Design Theory Gods of the Word soundmeaninglanguage