Questions to ask on a new job search An Article by Sally Lait sallylait.com The role and expectations What does this job entail? What's driving the hire? What are the biggest challenges? What scope is there to do x, y, z? How/when/why would you consider hiring me to be successful? What does progression from here look like? What's the biggest mistake I could make? The wider business Can you tell me a bit about the company? What about the culture? How does diversity, equity, and inclusion play into this? What's the most exciting thing on the company horizon? What's been the impact of COVID-19 on company finances/strategy? What are the best and worst things about working here? Day to day What's the size/structure of the team I'd be around/have reporting to me? Which other people would I work most closely with? What technologies/tools would I work with? What could I do that would make your life easier? The practical bits What salary are you offering for this role? Additional package/benefits How do you approach distributed working, and is there scope for this? What timescales are you hoping for? Holiday Job title Give yourself an extra shot: Is there anything I've said today that makes you hesitate? work
The arbitrariness of the sign A key difference between verbal language and the modernist ideal of a visual “language” is the arbitrariness of a verbal sign, which has no natural, inherent relationship to the concept it represents. The sound of the word “horse”, for example, does not innately resemble the concept of a horse. Ferdinand de Saussure called this arbitrariness the fundamental feature of the verbal sign. The meaning of a sign is generated by its relationship to other signs in the language: the sign’s legibility lies in its difference from other signs. Ellen Lupton & J. Abbott Miller, The ABC's of ▲■●: The Bauhaus and Design Theory Gods of the Word soundmeaninglanguage