Norman Foster
How Much Does Your Building Weigh, Mr. Foster?
A Documentary by Norman FosterThe film traces the rise of one of the world's premier architects, Norman Foster, and his unending quest to improve the quality of life through design.
Walk and ride through London with Foster + Partners
An Article by Norman FosterWith outdoor activities being the flavour of the season, we have drawn up a few routes through the city that you could take on with friends and family. Suitable to bike or walk, each route features a selection of projects by the practice in the capital, introducing some of our ongoing work and reacquainting you with some old favourites.
Monkeys testing random designs
A/B testing is an effective approach to use science to design and deliver deeply-frustrating user experiences.
A/B testing without upfront research is just random monkeys testing random designs to see which of those designs do “best” against random criteria.
If drug testing was actually implemented like most A/B tests, you’d give 2 drugs to 2 groups of people and pick the “winner” by whichever group had fewer deaths.