Visual Perception
The quality of an architectural reality
The deception of color
Vision Science
Vision
Color Controversy
Nototo
An ApplicationThe visual workspace for notes. Humans have incredible visual-spatial memory. Leverage that with Nototo.
Monkeys testing random designs
A Tweet by Jared Spool
A/B testing is an effective approach to use science to design and deliver deeply-frustrating user experiences.
A/B testing without upfront research is just random monkeys testing random designs to see which of those designs do “best” against random criteria.
If drug testing was actually implemented like most A/B tests, you’d give 2 drugs to 2 groups of people and pick the “winner” by whichever group had fewer deaths.