The ABC's of ▲■●: The Bauhaus and Design Theory A Book by Ellen Lupton & J. Abbott Miller The cultivation of inherent facultiesThe basic courseIt is a little worldA universal correspondenceThe arbitrariness of the sign+4 More
Monkeys testing random designs A Tweet by Jared Spool twitter.com A/B testing is an effective approach to use science to design and deliver deeply-frustrating user experiences. A/B testing without upfront research is just random monkeys testing random designs to see which of those designs do “best” against random criteria. If drug testing was actually implemented like most A/B tests, you’d give 2 drugs to 2 groups of people and pick the “winner” by whichever group had fewer deaths. uxresearch