The Best Interface is No Interface A Book by Golden Krishna www.nointerface.com "There's an app for that."Slap an interface on it!Aim higherThis is UXThe most seamless and wonderful way+4 More The answer to a brief is not necessarily a building
Monkeys testing random designs A Tweet by Jared Spool twitter.com A/B testing is an effective approach to use science to design and deliver deeply-frustrating user experiences. A/B testing without upfront research is just random monkeys testing random designs to see which of those designs do “best” against random criteria. If drug testing was actually implemented like most A/B tests, you’d give 2 drugs to 2 groups of people and pick the “winner” by whichever group had fewer deaths. uxresearch