Robert Irwin: A Conditional Art A Book by Matthew Simms yalebooks.yale.edu Only a mind opened to the quality of thingsThe most incidental detailIn a state of reverberationSort of underway by thenUntitled (Dot Painting)+41 More Seeing Is Forgetting the Name of the Thing One SeesPhenomenal: California Light, Space, Surface
Monkeys testing random designs A Tweet by Jared Spool twitter.com A/B testing is an effective approach to use science to design and deliver deeply-frustrating user experiences. A/B testing without upfront research is just random monkeys testing random designs to see which of those designs do “best” against random criteria. If drug testing was actually implemented like most A/B tests, you’d give 2 drugs to 2 groups of people and pick the “winner” by whichever group had fewer deaths. uxresearch