Say yes and never do it A Quote by Mel Brooks www.newyorker.com You have some wonderful stories of basically getting away with stuff at the studios. I’d learned one very simple trick: say yes. Simply say yes…You say yes, and you never do it. That’s great advice for life. It is. Don’t fight them. Don’t waste your time struggling with them and trying to make sense to them. They’ll never understand. managementworkmaking
The arbitrariness of the sign A key difference between verbal language and the modernist ideal of a visual “language” is the arbitrariness of a verbal sign, which has no natural, inherent relationship to the concept it represents. The sound of the word “horse”, for example, does not innately resemble the concept of a horse. Ferdinand de Saussure called this arbitrariness the fundamental feature of the verbal sign. The meaning of a sign is generated by its relationship to other signs in the language: the sign’s legibility lies in its difference from other signs. Ellen Lupton & J. Abbott Miller, The ABC's of ▲■●: The Bauhaus and Design Theory Gods of the Word soundmeaninglanguage