The Questions Concerning Technology An Essay by L.M. Sarcasas theconvivialsociety.substack.com What sort of person will the use of this technology make of me? What will the use of this technology encourage me to notice? Does the use of this technology bring me joy? What limits does the use of this technology impose upon me? Upon what systems, technical or human, does my use of this technology depend? Are these systems just? technologyethicscollections
The arbitrariness of the sign A key difference between verbal language and the modernist ideal of a visual “language” is the arbitrariness of a verbal sign, which has no natural, inherent relationship to the concept it represents. The sound of the word “horse”, for example, does not innately resemble the concept of a horse. Ferdinand de Saussure called this arbitrariness the fundamental feature of the verbal sign. The meaning of a sign is generated by its relationship to other signs in the language: the sign’s legibility lies in its difference from other signs. Ellen Lupton & J. Abbott Miller, The ABC's of ▲■●: The Bauhaus and Design Theory Gods of the Word soundmeaninglanguage