On the Link Between Great Thinking and Obsessive Walking An Article by Jeremy DeSilva lithub.com You are undoubtedly familiar with this situation: You’re struggling with a problem—a tough work or school assignment, a complicated relationship, the prospects of a career change—and you cannot figure out what to do. So you decide to take a walk, and somewhere along that trek, the answer comes to you. walkingthinkinggenius
Monkeys testing random designs A Tweet by Jared Spool twitter.com A/B testing is an effective approach to use science to design and deliver deeply-frustrating user experiences. A/B testing without upfront research is just random monkeys testing random designs to see which of those designs do “best” against random criteria. If drug testing was actually implemented like most A/B tests, you’d give 2 drugs to 2 groups of people and pick the “winner” by whichever group had fewer deaths. uxresearch