Why buses represent democracy in action A Talk by Enrique Peñalosa www.youtube.com An advanced city is not one where even the poor use cars, but rather one where even the rich use public transport. transportationclasscities
Monkeys testing random designs A Tweet by Jared Spool twitter.com A/B testing is an effective approach to use science to design and deliver deeply-frustrating user experiences. A/B testing without upfront research is just random monkeys testing random designs to see which of those designs do “best” against random criteria. If drug testing was actually implemented like most A/B tests, you’d give 2 drugs to 2 groups of people and pick the “winner” by whichever group had fewer deaths. uxresearch