Eyes on the ground A Quote by Akira Kurosawa www.youtube.com When you go mountain climbing, the first thing you’re told is not to look at the peak but to keep your eyes on the ground as you climb. You just keep climbing patiently one step at a time. If you keep looking at the top, you’ll get frustrated. I think writing is similar. You need to get used to the task of writing. You must make an effort to learn to regard it not as something painful but as routine. writingexperienceskill
Monkeys testing random designs A Tweet by Jared Spool twitter.com A/B testing is an effective approach to use science to design and deliver deeply-frustrating user experiences. A/B testing without upfront research is just random monkeys testing random designs to see which of those designs do “best” against random criteria. If drug testing was actually implemented like most A/B tests, you’d give 2 drugs to 2 groups of people and pick the “winner” by whichever group had fewer deaths. uxresearch