Typography
Stacklists
Sentences and words do not exist by themselves
Sentences and words do not exist by themselves, but have natural, inevitable, unavoidable interactions with their surrounding spaces, words, and other sentences. Sentences are not independent of their spatial context, and interactions can create meanings and harms. Sentences survive content-indifferent and content-hostile spacings, but surviving is not thriving. Text space should not be owned and governed by generic productions grids, which make for convenient production but inconvenient meaning. Space can and should be content-responsive, actively contributing to meaning – forever practices in poetry, maps, math, computer code, comics, theater/movie scrips, posters. Subtle visual spacing differentiates and clarifies sentences, and meaning becomes more consequential, memorable, retrievable.
Central-axis text
Central-axis provides a clear signal of the next line, so that readers and speakers don't have to search on the left margin, sometimes accidentally skipping down a line. Ragged-left typography is used for dialogue in novels and scripts. In central-axis, each line is activated at both left and right margins – unlike squared-off conventional text. Readers/speakers are aware of the length of the next line at both its beginning and end. That knowledge may also help readers detect the pace and rhythm of the words, as in reading poetry aloud.
The pernicious issue with pangrams
The far more pernicious issue with pangrams, as a means for evaluating typefaces, is how poorly they portray what text actually looks like. Every language has a natural distribution of letters, from most to least common, English famously beginning with the
E
that accounts for one eighth of what we read, and ending with theZ
that appears just once every 1,111 letters. Letter frequencies differ by language and by era — theJ
is ten times more popular in Dutch than English; biblical English unduly favors theH
thanks to archaisms like thou and sayeth — but no language behaves the way pangrams do, with their forced distribution of exotics. Seven of the most visually awkward letters, theW
,Y
,V
,K
,X
,J
, andZ
, are among the nine rarest in English, but pangrams force them into every sentence, guaranteeing that every paragraph will be riddled with holes. A typeface designer certainly can’t avoid accounting for these unruly characters, but there’s no reason that they should be disproportionately represented when evaluating how a typeface will perform.To abandon control
In print the designer is god. An enormous industry has emerged from WYSIWYG, and many of the web’s designers are grounded in the beliefs and practices, the ritual of that medium. As designers we need to rethink this role, to abandon control, and seek a new relationship with the page.
The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, and design for this flexibility. But first, we must “accept the ebb and flow of things.”
Typographic grid
Just one of many examples of beautiful typography and layout throughout the book. Love the page design.
A state of energetic repose
Read the text before designing it.
Discover the outer logic of the typography in the inner logic of the text.
Make the visible relationship between the text and other elements (photographs, captions, tables, diagrams, notes) a reflection of their real relationship.
Give full typographic attention even to incidental details.
Invite the reader into the text.
Reveal the tenor and meaning of the text.
Clarify the structure and the order of the text.
Link the text with other existing elements.Induce a state of energetic repose, which is the ideal condition for reading.
Simple forms
The concept that “the simpler the form of a letter the simpler its reading” was an obsession of beginning constructivism. It became something like a dogma, and is still followed by “modernistic” typographers.
This notion has proved to be wrong, because in reading we do not read letters but words, words as a whole, as a “word picture.” Ophthalmology has disclosed that the more the letters are differentiated from each other, the easier is the reading.
Without going into comparisons and the details, it should be realized that words consisting of only capital letters present the most difficult reading—because of their equal height, equal volume, and, with most, their equal width. When comparing serif letters with sans-serif, the latter provide an uneasy reading. The fashionable preference for sans-serif in text shows neither historical nor practical competence.
Typography exists to honor content
In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be read, it must relinquish the attention it has drawn. Typography with anything to say therefore aspired to a kind of statuesque transparency. Its other traditional goal is durability: not immunity to change, but a clear superiority to fashion. Typography at its best is a visual form of language linking timelessness and time.
The higher courts
Refer typographic disputes to the higher courts of speech and thinking.
Type is idealized writing, and its normal function is to record idealized speech. Acronyms such as CD and TV or USA and UFO are set in caps because that is the way we pronounce them. Acronyms such as UNESCO, ASCII, and FORTRAN, which are pronounced not as letters but as words, are in the process of becoming precisely that. When a writer accepts them fully into her speech and urges readers to do likewise, it is time for the typographer to accept them into the common speech of typography by setting them in lower case. Other acronymic words, such as laser and radar, have long since traveled the same road.
Pure but silent
Architects build perfectly proportioned kitchens, living rooms and bedrooms in which their clients will make, among other things, a mess. Typographers likewise build perfectly proportioned pages, then distort them on demand. The text takes precedence over the purity of the design, and the typographic texture of the text takes precedence over the absolute proportions of the pure but silent page.
An end in itself
Typography, like language, is more important to me for what it allows to happen than for anything it accomplishes on its own. I hope that in writing a book on the subject I have not given the impression that either typography or design is an end in itself.
Respect
Respect the text first of all, the letterforms second, the type designer third, the foundry fourth.
The needs of the text should take precedence over the layout of the font, the integrity of the letterforms over the ego of the designer, the artistic sensibility of the designer over the foundry’s desire for profit, and the founder’s craft over a good deal else.
A gradual refinement
The steel rail is an artifact whose form has been carefully optimized. This gradual refinement of the design was done not by a single brilliant engineer but by more than a century of industrial evolution. The rail was never meant to be an object of beauty, but its cross section has all the elegance of fine typography.
The Elements of Typographic Style
A Book by Robert BringhurstTo Make a Book, Walk on a Book
An Essay by Craig ModThe ability of the physical world — a floor, a wall — to act as a screen of near infinite resolution becomes more powerful the more time we spend heads-down in our handheld computers, screens the size of palms. In fact, it’s almost impossible to see the visual patterns — the inherent adjacencies — of a physical book unless you deconstruct it and splay it out on the floor.
Web Design is 95% Typography
An Article by Oliver Reichenstein95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.
What of the lowly page number
An Article by Marlon J. EttingerStatement of intent, chronological guidepost, or cheap trick to inflate the length of a text, page number placement is anything but an afterthought. Behind these innocuous and overlooked symbols, I found many stories to be told.
Care for the Text
An Article by Robin RendleWhenever I’m stuck pondering the question: "How do I make this website better?" I know the answer is always this: Care for the text.
Without great writing, a website is harder to read, extremely difficult to navigate, and impossible to remember. Without great writing, it’s hardly a website at all. But it’s tough to remember this day in and day out—especially when it’s not our job to care about the text—yet each and every <p> tag and <button> element is an opportunity for great writing. It’s a moment to inject some humor or add a considerate note that helps people.
…These are the details that make a good website great.
In search of visual texture
An Article by Rachel PruddenI’m now more inclined to attribute Looseleaf’s power to its visual texture than to some cognitive media-style abstraction. And the visual texture owes more to the beauty (yes, beauty!) of the original pdfs from the Vasulka Archive. Perhaps the demo is best understood not as a prototype generic tool, but as a specific curated experience in its own right, with form and content claiming equal importance in its overall success.
Even so, I think there are some general lessons that can be drawn from this demo:
- Content is not inert
- Visual texture lets content breathe
- Visual texture lets the eye wander without losing itself
Chartwell
A FontThis set of tools for easily creating graphs is conveniently disguised as a set of fonts. OpenType features are used to interpret and visualize the data. The data remains as editable text, allowing for painless updates.
Whomst styles?
An Article by Robin SloanThis is a “whostyle”: an attempt to carry the ~timbre~ of an author’s voice, in the form of their design sensibility, through into a quotation. It’s the author who defines their whostyle; the quoting site just honors it, a frame around their words.
I think the whostyle makes a few arguments. Among them:
- Text is more than a string of character codes. Its design matters, typography and layout alike; these things support (or subvert!) its affect, argument, and more.
- The web should be more colorful and chaotic, along nearly every dimension. The past five years have brought a flood of new capabilities, hugely expressive — let’s use them!
- Quoting is touchy, and anything you can do to cushion it with respect and hospitality is a plus.
Unicode Arrows
A Fragment by Rachel Binx↬ welcome to the best part of the unicode spec ↫
APL386 Unicode
A Font by Adám BrudzewskyAPL font based on Adrian Smith's APL385 font with a fun, whimsical look, inspired by Comic Sans Serif.
APL (named after the book A Programming Language) is a programming language developed in the 1960s by Kenneth E. Iverson. Its central datatype is the multidimensional array. It uses a large range of special graphic symbols to represent most functions and operators, leading to very concise code. It has been an important influence on the development of concept modeling, spreadsheets, functional programming, and computer math packages. It has also inspired several other programming languages.
Introduction to Permaculture
The conscious design and maintenance of agriculturally productive systems which have the diversity, stability, and resilience of natural ecosystems. It is the harmonious integration of the landscape with people providing their food, energy, shelter and other material and non-material needs in a sustainable way.
About Permaculture
The word Permaculture is taken from the Latin Permanens–meaning to endure of persist through time and cultura–referring to cultures–coming together. Permaculture is an interdisciplinary design science in the field of sustainable system design, with sustainable defined as:
a system which over its lifetime produces energy equivalent to or in excess of what it consumes.
Permaculture ethics
Permaculture operates on three:
- Care of Earth
- Care of Species
- Return of Surplus to the first two
Using akido on the landscape
I have spoken, on a more mundane level, of using akido on the landscape, of rolling with the blows, turning adversity into strength, and using everything positively. The other approach is to karate the landscape, to try to make it yield by using our strength, and striking many hard blows. But if we attack nature we attack (and ultimately destroy) ourselves.
Permaculture principles
There are two basic steps to good permaculture design. The first deals with laws and principles, while the second is more closely associated with practical techniques.
The principles are inherent in any permaculture design, in any climate, and at any scale. They are, briefly:
- Relative location: every element is placed in relationship to another so that they assist each other
- Each element performs many functions.
- Each important function is supported by many elements.
- Efficient energy planning for house and settlement.
- Emphasis on the use of biological resources over fossil fuel resources.
- Energy recycling on site.
- Using and accelerating natural plant succession to establish favourable sites and soils.
- Polyculture and diversity of beneficial species for a productive, interactive system.
- Use of edge and natural patterns for best effect.
Design is a connection between things
The core of permaculture is design. Design is a connection between things. It's not water, or a chicken, or the tree. It is how the water, the chicken and the tree are connected. It's the very opposite of what we are taught in school. Education takes everything and pulls it apart and makes no connections at all. Permaculture makes the connection, because as soon as you've got the connection you can feed the chicken from the tree.
To enable a design component to function efficiently, we must put it in the right place.
Inputs and outputs
For things to work properly, we must remember that:
- The inputs needed by one element are supplied by other elements in the system; and
- The outputs needed by one element are used by other elements (including ourselves).
Each element performs many functions
Each element in the system should be chosen and placed so that it performs as many functions as possible.
Each important function is supported by many elements
Important basic needs such as water, food, energy, and fire protection should be served in two or more ways.
The wild energies
Sectors deal with the wild energies, the elements of sun, light, wind, rain, wildfire, and water flow. These all comes from outside our system and pass through it. For these, we arrange a sector diagram based on the real site, usually a wedge-shaped area that radiates from a centre of activity.
Elements are placed according to intensity of use, control of external energies, and efficient energy flow.
Turn them into cycles
Permaculture systems seek to stop the flow of nutrient and energy off the site and instead turn them into cycles, so that, for instance, kitchen wastes are recycles to compost; animal manures are directed to biogas production or to the soil; household greywater flows to the garden; green manures are turned into the earth; leaves are raked up around trees as mulch.
Time stacking
The British devised a system of farming in which pastures were broken up after the animals had been on them a few years. The pasture was plowed up and put into a high nutrient-demand crop, followed by a grain crop, followed by a root crop. One year it was left fallow to rest the soil. This was sustainable, but it took a long time to cycle.
Masanobu Fukuoka, that master strategist, deals with time stacking. He does not have to follow, because he never removes the main part of the crop from the soil. He starts the next crop before the last crop is finished.
The garden is a riot
In conventional agriculture, vegetation is kept at the weed or herb level using energy to keep it cut, weeded, tilled, fetilised, and even burnt; that is, we are constantly setting the system back and incurring work and energy-costs when we stop natural succession from occurring.
Instead of fighting this process, we can direct and accelerate it to build our own climax species in a shorter time.
There is no attempt to form the garden into strict neat rows; it is a riot of shrubs, vines, garden beds, flowers, herbs, a few small trees, and even a small pond. Paths are sinuous, and garden beds might be round, key-holed, raised, spiraled, or sunken.
We should not confuse order and tidiness
To the observer, this may seem like a very unordered and untidy system; however, we should not confuse order and tidiness. Tidiness separates species and creates work, whereas order integrates, reducing work and discouraging insect attack. European gardens, often extraordinarily tidy, result in functional disorder and low yield. Creativity is seldom tidy.
Perhaps we could say that tidiness is something that happens when compulsive activity replaces thoughtful creativity.
The number of ways in which things work
The importance of diversity is not so much the number of elements in a system; rather it is the number of functional connections between these elements. It is not the number of things, but the number of ways in which things work.
Species guilds
Guilds are made up of a close association of species clustered around a central element (plant or animal). This assembly acts in relation to the element to assist its health, aid in management, or buffer adverse environmental effects.
An edge is an interface
An edge is an interface between two mediums. Edges are places of varied ecology. There is hardly a sustainable traditional human settlement that is not sited on those critical junctions of two natural economies. Successful and permanent settlements have always been able to draw from the resources of at least two environments.
An edge is a sieve
The edge (boundary) acts as a net or sieve: energies or materials accumulate at edges, e.g. soil and debris are blown by wind against a fence; seashells form a line at the tide-marks on a beach; leaves accumulate at kerbsides in a city.
Everything works both ways
Disadvantages can be viewed as "problems" and we can take an energy-expensive approach to "get rid of the problem", or we can think of everything as being a positive resources: it us up to us to work out just how we can make use of it.
"Problems" can be intractable weeds, huge boulders lying on the perfect house site, and animals eating garden and orchard produce. How can we turn these into useful components of our system? Boulders on the perfect house site, for example, can be incorporated into the house itself, for beauty and as a heat storage system.
The quality of thought
It is the quality of thought and the information we use that determines yield, not the size or quality of the site.
Let the goals suggest themselves
There are several ways to start the design process, depending on your nature and needs. You can start out by defining your goals, as precisely as possible, and then look at the site with these goals in mind. Or you can take the site with all its characteristics (both good and bad), and let goals suggest themselves. Of the two questions—"What can I make this land do?"—or—"What does this land have to give me?"—the first may lead to exploitation of the land without regard to long-term consequences, while the second to a sustained ecology guided by our intelligent control.
Maps and observation
Maps are useful only when they are used in combination with observation. Never try to design a site by just looking at a map, even if it is thoroughly detailed with contour lines, vegetation, erosion gullies, and so on marked in.
Maps are never representative of the complex reality of nature. Remember, "The map is not the territory."
Reading the landscape
As we walk about a site and talk to people, we can note our observations. At this stage, we try to store the information we gain in some accurate way, carry a notebook, or a camera and tape-recorder, and make small sketches. The notes we end up with can later be used to devise design strategies.
We do not just see and hear, smell and taste, but we sense heat and cold, pressure, stress from efforts of hill-climbing or prickly plants, and find compatible or incompatible sites in the landscape. We note good views, outlooks, soil colours and textures. In face, we use (consciously) all our many senses and become aware of our bodies and responses.
Beyond this, we can sit for a time and notice patterns and processes: how some trees prefer to grow in rocks, some in valleys, others in grasslands or clumps. We see how water flows on the site, where fires have left scars, winds have bent branches or deformed the shape of trees, how the sun and shadows move, and where we find signs of animals resting, moving, or feeding. The site is full of information on every natural subject, and we must learn to read it well.
The group of blind mullahs
In a natural landscape, each element is part of the greater whole, a sophisticated and intricate web of connections and energy flows. If we attempt to create landscapes using a strictly objective viewpoint, we will produce awkward and dysfunctional designs because all living systems are more than just a sum of their parts. Our culture has tried to define the landscape scientifically, by collecting extensive data about its parts.
These methods are much like the group of blind mullahs in the Sufi tale, who try to describe an elephant.
If you have to do tedious work
If you have to stand somewhere doing tedious work, at least make it interesting.
The perverse arrangement of older houses
The main problem lies in the often perverse arrangement of older houses, which face the road rather than the sun, and in the mania for glass windows on all outside walls.
Always start at the doorstep
If you are having trouble knowing where to start, always start at the doorstep.
The American lawn
The American lawn uses more resources than any other agricultural industry in the world. The American lawn could feed continents if people had more social responsibility.
Why should it be indecent to have anything useful in the front half of your property or around the house where people can see it? Why is it low-status to make that area productive? The condition is peculiar to the British landscaping ethic; what we are really looking at here is a miniature British country estate, designed for people who had servants. It has become a cultural status symbol to present a non-productive facade. The lawn and its shrubbery is a forcing of nature and landscape into a salute to wealth and power, and has not other purpose or function.
The only thing that such designs demonstrate is that power can force men and women to waste their energies in controlled, menial, and meaningless toil.
From consumption to production
I see no other solution (political, economic) to the problems of mankind than the formation of small responsible communities involved in permaculture and appropriate technology. I believe that the days of centralised power are numbered, and that a re-tribalisation of society is an inevitable, if sometimes painful, process.
The greatest change we need to make is from consumption to production, even if on a small scale, in our own gardens.
People who force nature force themselves
People who force nature force themselves. When we grow only wheat, we become dough. If we seek only money, we become brass; and if we stay in the childhood of team sports, we become a stuffed leather ball.
To become a complete person, we must travel many paths, and to truly own anything, we must first of all give it away.
Eaves and sun