You find reasons to keep living Life is suffering. It is hard. The world is cursed. But still, you find reasons to keep living. Hayao Miyazaki, Princess Mononoke Prometheus sufferinghopelife
Subjected to some great trial Often in the past he had wondered what it would be like to be subjected (soma-less and with nothing but his own inward resources to rely on) to some great trial, some pain, some persecution; he had even longed for affliction. As recently as a week ago, in the Director’s office, he had imagined himself courageously resisting, stoically accepting suffering without a word. Aldous Huxley, Brave New World Prometheus painsuffering
Prometheus A Poem by Lord Byron www.poetryfoundation.org The lightnings trembledThe sum of human wretchednessMaking Death a Victory Subjected to some great trialA hierarchical system of senseYou find reasons to keep living deathsufferingpain
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking