are.na An Application by Charles Broskoski www.are.na Build ideas mindfully. Save content, create collections, and connect ideas with other people. ObsidianRoam ResearchWhat this site isOn Motivation thinkingnetworkshypermedianotetaking
On Motivation An Essay by Charles Broskoski www.are.na I’ve had this (semi-vague) idea that I want to write about what keeps us excited to work on Are.na, on the occasion of its 10th (yes 10th) birthday. While writing generally is a tricky process for me, this subject motivation is even trickier. In turning this subject around in my mind, and thinking about all the people and things that have been influential, I have some idea about what keeps us going. Nodal pointsInfinite varieties of contextsA lifelong projectGrowing in the correct way are.naThe slow blade penetrates the shield
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking