20 Minutes in Manhattan A Book by Michael Sorkin www.goodreads.com It begins with a trip down the stairsThoughts on stairsThey are something that has been buried(an architectural stem cell that might transform itself into any organ for living)The grid and its difficulties+41 More The MezzaninePsychogeographyTilted Arc architectureurbanismcitieshomewalking
Two Hundred Fifty Things an Architect Should Know An Essay by Michael Sorkin www.readingdesign.org The distance of a whisper.CornersWant, need, affordWhat the brick really wants.Borders+3 More 136 things every web developer should know before they burn out and turn to landscape painting or nude modelling architecturedesigncollections
Local Code: The Constitution of a City at 42º N Latitude A Book by Michael Sorkin www.goodreads.com The source code for SimCityLocal Code: 3,659 Proposals About Data, Design & The Nature of Cities regulationslawcities
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking