Style consists in distinction of form Writing about style in architecture, the nineteenth-century theorist Viollet-le-Duc asserted that "style consists in distinction of form," and complained that animals expressed this better than the human species. He felt that his contemporaries had "become strangers to those elemental and simple ideas of truth which lead architects to give style to their designs," and he found it "necessary to define the constituent elements of style, and, in doing so, to carefully avoid those equivocations, those high-sounding but senseless phrases, which have been repeated with all that profound respect which most people profess for that which they do not understand." Eugène Viollet-le-Duc, The Evolution of Useful Things Having quite lost sight of the principle style
The usages of life A Fragment by Eugène Viollet-le-Duc victorianweb.org During the sixteenth and seventeenth centuries architects not only paid attention to internal arrangements, but subordinated the designs for the exterior to them. The usages of life dictated the arrangement and the arrangement suggested the form of the building. This was the dominant principle in times of Classical Antiquity and the Middle Ages. The Timeless Way of BuildingForm follows function architecturefunction
Discourses on Architecture A Book by Eugène Viollet-le-Duc Style consists in distinction of formHaving quite lost sight of the principle
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking