The question of gentrification The question of gentrification is made complex by the fact that the urban qualities it produces—lively street life, profuse commerce, preservation and upgrading of old buildings—are highly desirable, the substrate of urbanity. The problem with gentrification is with its particulars and with its effects. Gentrification suppresses reciprocity by its narrowed scripting of formal and social behavior, by turning neighborhoods into Disneylands or Colonial Williamsburgs, where residents become cast members and the rituals of everyday life become spectacle or food for consumption. Michael Sorkin, 20 Minutes in Manhattan gentrificationurbanism
The Apple Marketing Philosophy Markkula wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO just a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities." Walter Isaacson, Steve Jobs A ritual of unpacking