I like to think about the early years of [Airtable] as not only a great time for us to be patient and to get a lot of details right in the product. I think some of those details had to be done in a slow, deliberate way with a small team. You can't necessarily parallelize the design and development of a really detail-oriented product.
[Andy Crouch] quotes the Japanese theologian Kosuke Koyama saying that “the speed of God” is three miles an hour because that was the speed at which Jesus moved through his world. So maybe, and I think this is one of the chief burdens of Andy’s book, what makes the most sense for us is to try whenever possible to move at the speed of God – and in that way refuse the offer of superpowers.
Of course, this dovetails with a lot of things people have been writing lately about slowness, but what I like about Andy’s book is that it specifies why we can find ourselves responding so warmly to the possibility of slowness. What happens when we seek superpowers, and especially super-speed, is the sacrifice of what I want to call our proper powers – the powers through the exercise of which we (heart-soul-mind-strength) flourish in love.
One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game.
The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends.