The Love Song of J. Alfred Prufrock A Poem by T.S. Eliot www.poetryfoundation.org A pair of ragged clawsDo I dare disturb the universe?That is not it at allI have heard the mermaids singing lonelinessmelancholy
The Waste Land A Poem by T.S. Eliot www.poetryfoundation.org HURRY UP PLEASE ITS TIMEA handful of dustWho walks beside you?Has it begun to sprout?Fragments solitudesociety
Human kind cannot bear very much reality A Fragment by T.S. Eliot www.coldbacon.com Go, go, go, said the bird: human kind Cannot bear very much reality. Time past and time future What might have been and what has been Point to one end, which is always present. realitytime
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility