The Elephant Vanishes A Novel by Haruki Murakami On Seeing the 100% Perfect Girl One Beautiful April MorningThe Wind-Up Bird and Tuesday's WomenThe Last Lawn of the AfternoonBarn BurningSleep+1 More
Barn Burning A Short Story from The Elephant Vanishes by Haruki Murakami The first in agesFive barns worth burningI keep getting older
On Seeing the 100% Perfect Girl One Beautiful April Morning A Short Story from The Elephant Vanishes by Haruki Murakami 100% perfect
The Wind-Up Bird and Tuesday's Women A Short Story from The Elephant Vanishes by Haruki Murakami Who I was supposed to beQuittingA regular wind-up toy world this is
The Last Lawn of the Afternoon A Short Story from The Elephant Vanishes by Haruki Murakami She was wanting to break it off
A Slow Boat to China A Short Story from The Elephant Vanishes by Haruki Murakami Can you even call it memory?Never any place I was meant to be
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility