A book’s title page contains more than its namesake—including its author, contributors, publisher, and release date, and. Antiquarian books are known for having lengthy titles, especially those of a scientific nature. These books’ frequently unassuming title pages are gateways to a wealth of knowledge and the focal point of this project.
Title pages of antique influential scientific books covering a variety of subjects were coded and reimagined as colorful cityscapes based solely on their words to illustrate the unique body of knowledge readers would find within.
Boxes were drawn around each word of a title page and color-coded by its first letter (words beginning with “A” are one color, “B” another, and so on). Each title page has its own palette. Those boxes were then upended and arranged to form an abstract cityscape while maintaining their original sizes relative to each other.
One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game.
The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends.