names
A renaming of the already named
A crumpled drawing
Names vs. The Nothing
My name
Take your names with you
No Smoking
Port furniture
All the miscellaneous fittings and fixtures on wharves and piers and elsewhere in nautical neighborhoods are known by the charming term port furniture.
On the Winds
An Article by Justin E. H. SmithOn the Situations and Names of the Winds is the title of a fragment of a pseudo-Aristotelian treatise, most likely written by a later author of the Peripatetic school. The two-page work identifies and briefly describes the names not just of the four anemoi, but gives a wind-name to each of the twelve points of the so-called “wind-rose”, slightly less poetically the “compass rose”, which is the figure seen on classical nautical charts and maps that shows the cardinal points as well as points intermediate.
...In both agricultural and maritime settings, the names of the winds were at once practical and phenomenologically basic: to step outside and to feel them was to know how things were in the most basic sense, to “know which way the wind is blowing”, as we still vestigially say, and to find the language to speak of it.
...If I were ever permitted to teach a course on the philosophy of wind, I would begin with the questions: How did the winds lose their names? And what does it mean for us to live in a world of nameless winds? I step outside and I feel a gust. “That’s wind,” I think to myself, and I have nothing more to add beyond that. I don’t know the winds.
The Genius of Apple's Name
An Article by Shawn WangIt's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple:
- Two syllables max
- Familiar English word - literal 5 year olds can spell and pronounce it right
- Starts with A - useful for alphabetical sort. Amazon did this too
- Name leads to easy logo/swag/branding ideas
- Evoke aspirational qualities - knowledge, health, nature
Picking better names for variables, functions, and projects
An Article by Tom MacWright- Avoid weasel words
- Follow patterns religiously
- Don’t cheap out on characters
- Call things the same thing
- Don’t name internal projects
- When things change, change their names
Design Discourse is in a State of Arrested Development
[Designer News] is good, useful content, but most of it is written by designers themselves. Taken as a whole, it’s also a useful illustration of something vital that our industry lacks: balanced, insightful, independent writing that critically evaluates the profession.
Starved for good journalism and criticism
Imagine for a moment if Kimmelman–or any architecture critic–was also a practicing architect, building enormous commissions for corporations at the same time he writes his columns. If this were the case, you’d probably come to one of two conclusions: either the writer in question was not a serious critic, or that the art form itself is not very serious. You might also stop to think how much poorer we would be without the contributions of his independent voice to the discussion of the craft.
That is exactly the situation that the design profession finds itself in today. We are lucky to have designers actively sharing knowledge, but we’re starved for good journalism and criticism.
The allure of clicks
If more of us, as designers, approach what we encounter on design aggregators every day in this way, perhaps we can begin to effect some structural change. By and large these sites are just as susceptible to the allure of clicks as the craft of design. But if we are more selective about what we consume, we may be able to encourage design publications to follow that lead by applying editorial judgment to what gets shared every day.