Edward Tufte
Envisioning Information
Beautiful Evidence
The Visual Display of Quantitative Information
Seeing With Fresh Eyes
Visual Explanations
ImageQuilts
The Cognitive Style of PowerPoint
An Essay by Edward TufteIn corporate and government bureaucracies, the standard method for making a presentation is to talk about a list of points organized onto slides projected up on the wall. For many years, overhead projectors lit up transparencies, and slide projectors showed high-resolution 35mm slides. Now "slideware" computer programs for presentations are nearly everywhere. Early in the 21st century, several hundred million copies of Microsoft PowerPoint were turning out trillions of slides each year.
Alas, slideware often reduces the analytical quality of presentations. In particular, the popular PowerPoint templates (ready-made designs) usually weaken verbal and spatial reasoning, and almost always corrupt statistical analysis. What is the problem with PowerPoint? And how can we improve our presentations?
Design Discourse is in a State of Arrested Development
[Designer News] is good, useful content, but most of it is written by designers themselves. Taken as a whole, it’s also a useful illustration of something vital that our industry lacks: balanced, insightful, independent writing that critically evaluates the profession.
Starved for good journalism and criticism
Imagine for a moment if Kimmelman–or any architecture critic–was also a practicing architect, building enormous commissions for corporations at the same time he writes his columns. If this were the case, you’d probably come to one of two conclusions: either the writer in question was not a serious critic, or that the art form itself is not very serious. You might also stop to think how much poorer we would be without the contributions of his independent voice to the discussion of the craft.
That is exactly the situation that the design profession finds itself in today. We are lucky to have designers actively sharing knowledge, but we’re starved for good journalism and criticism.
The allure of clicks
If more of us, as designers, approach what we encounter on design aggregators every day in this way, perhaps we can begin to effect some structural change. By and large these sites are just as susceptible to the allure of clicks as the craft of design. But if we are more selective about what we consume, we may be able to encourage design publications to follow that lead by applying editorial judgment to what gets shared every day.