How to blog An Article by Tom MacWright macwright.com Own your domain and use simple technology Never change the technology Write something on a schedule Never change the technology Things Learned Blogging blogging
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The return of fancy tools An Article by Tom MacWright macwright.com Technology is seeing a little return to complexity. Dreamweaver gave way to hand-coding websites, which is now leading into Webflow, which is a lot like Dreamweaver. Evernote give way to minimal Markdown notes, which are now becoming Notion, Coda, or Craft. Visual Studio was “disrupted” by Sublime Text and TextMate, which are now getting replaced by Visual Studio Code. JIRA was replaced by GitHub issues, which is getting outmoded by Linear. The pendulum swings back and forth, which isn’t a bad thing complexitysimplicitytoolssoftwaretechnologynotetaking
Picking better names for variables, functions, and projects An Article by Tom MacWright macwright.com Avoid weasel words Follow patterns religiously Don’t cheap out on characters Call things the same thing Don’t name internal projects When things change, change their names namescode
Design Discourse is in a State of Arrested Development An Essay by Khoi Vinh www.fastcompany.com [Designer News] is good, useful content, but most of it is written by designers themselves. Taken as a whole, it’s also a useful illustration of something vital that our industry lacks: balanced, insightful, independent writing that critically evaluates the profession. Starved for good journalism and criticismThe allure of clicks Undoing the Toxic Dogmatism of Digital DesignOne Designer's Response to Khoi Vinh's Complaint designcritique
Starved for good journalism and criticism Imagine for a moment if Kimmelman–or any architecture critic–was also a practicing architect, building enormous commissions for corporations at the same time he writes his columns. If this were the case, you’d probably come to one of two conclusions: either the writer in question was not a serious critic, or that the art form itself is not very serious. You might also stop to think how much poorer we would be without the contributions of his independent voice to the discussion of the craft. That is exactly the situation that the design profession finds itself in today. We are lucky to have designers actively sharing knowledge, but we’re starved for good journalism and criticism. architecturecritiquedesign
The allure of clicks If more of us, as designers, approach what we encounter on design aggregators every day in this way, perhaps we can begin to effect some structural change. By and large these sites are just as susceptible to the allure of clicks as the craft of design. But if we are more selective about what we consume, we may be able to encourage design publications to follow that lead by applying editorial judgment to what gets shared every day. consumption