In every skyscraper In every skyscraper there is someone going mad. Italo Calvino, Invisible Cities 21. Four-Story Limit architectureurbanismmadness
Madness All our madness comes from having our stomachs empty and our heads full of air. Miguel de Cervantes, Don Quixote foodmadness
A ritual of unpacking I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. Jonathan Ive, Steve Jobs The Apple Marketing Philosophy ritual