The Sense of Style A Book by Steven Pinker Classic styleThe assumption of equalityNominalizationThe curse of knowledgeStructural parallelism+2 More The Elements of Style writingcommunication
A ritual of unpacking I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. Jonathan Ive, Steve Jobs The Apple Marketing Philosophy ritual