The Craftsman A Book by Richard Sennett yalebooks.yale.edu The great teacherThe categories of goodFor its own sakeThe details of constructionThe technology shelf+38 More craftmakingmaterialstyle
A ritual of unpacking I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. Jonathan Ive, Steve Jobs The Apple Marketing Philosophy ritual