How beautiful the world would be if there were a procedure for moving through labyrinths Umberto Eco, The Name of the Rose A World Where Things Only Almost Meet labyrinthsalgorithmsbeautyprocess
A ritual of unpacking I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. Jonathan Ive, Steve Jobs The Apple Marketing Philosophy ritual