intuition
Half-formed perception
Design as an engineering problem
One receives with an empty hand
The difficulty of designing complexity
Off to the races
Write the books you want to read
In Defence of Intuition
An Essay by Boris MüllerDesign, it seems, is not only becoming more methodical but also more scientific. This is not surprising. Design as a discipline has moved from “product beautification” to being a central part of product development. It has incorporated methodologies from human-computer interaction, sociology, and anthropology as well as advertising and management. And with the rise of design thinking, a wider range of professional disciplines are using creative methods.
I don’t want to criticize design methodologies. But against the backdrop of an overly structured design process, it is important to remind our community that there is one fundamental aspect to design that cannot be formalized in a methodology. And that is intuition.
Seeing and Knowing
An Essay from The Beauty of Everyday Things by Yanagi SōetsuThe results of intuition can be studied by the intellect, but the intellect cannot give birth to intuition.
Craft and Material in Digital Design
A little bit more about the stone
In the documentary Rivers and Tides, artist Andy Goldsworthy repeatedly struggles to stack stones into a sculptural cairn. Over and over the stones fall. Each time, Andy’s sculpture stands a little taller before the moment of failure. At a penultimate moment in the episode, the ever-patient Goldsworthy begins to look exasperated. He’s just staring at the rocks scattered on the ground, studying them intently. A curious passerby has watched him fail a few times, and Andy tells the man, “Every time, I learn a little bit more about the stone. I’m learning how it works.”
It is how we come to understand our medium
There is such a unique quality to experiential learning, through direct experience with a material. It cannot be substituted through lectures or books. It must be felt. It must be earned through time well spent, through making and failing and re-making. It is how we come to understand our medium.
If you’re a digital designer who doesn’t understand basic principles of computer science, or has never written a bit of code, or has never built a website, what are you doing? What can you say about the material you shape?
The idea that designers in the information age shouldn’t waste their time with this skill baffles me. It is woefully misguided advice.
A digital designer who has not learned the nature of their medium is a designer unprepared to argue for their vision. This is a designer who is unable to push back against the criticism of skeptical engineers. This is a designer who risks offering opinions instead of solutions.
If you are crafting experiences in the digital space, you should know what’s required to implement your ideas. You should try implementing it yourself, (if only to build empathy with your developers!)