Ensuring Excellence An Article by Marty Cagan www.svpg.com …in so many of the best product companies there is an additional dimension that goes beyond individual empowered product teams, and even goes beyond achieving business results. It has to do with ensuring a level of what I’ll refer to here as “excellence” although that is clearly a very ambiguous term. Over the years, this concept has been referred to by many different names, always necessarily vague, but all striving to convey the same thing: “desirability,” “aha moments,” “wow factor,” “magic experiences,” or “customer delight,” to list just a few. The concept is that an effective product that achieves results is critical, but sometimes we want to go even beyond that, to provide something special. Maybe it’s because we believe this is needed to achieve the necessary value. Maybe it’s because the company has built its brand on inspiring customers. Often this dimension shows up most clearly in product design, where functional, usable but uninspiring designs can often achieve our business results, but great design can propel us into this realm of the inspiring. Do they really need it? qualitycraftproductssoftware
The Nature of Product An Article by Marty Cagan www.svpg.com Too many product managers and product designers want to spend all their time in problem discovery, and not get their hands dirty in solution discovery – the whole nonsense of “product managers are responsible for the what and not the how.” On GreatnessOne Of Us uxproductsproblemsdesign
Product vs. Feature Teams An Article by Marty Cagan svpg.com This article is certain to upset many people. Empowered product teamsViability, usablity, feasibilityWhat went wrong? featuressoftwareagile
Silicon Valley Product Group A Website by Marty Cagan svpg.com The best companies go about building great products differently. Silicon Valley Product Group (SVPG) was created to share lessons learned and best practices about how to build innovative products customers love softwareleadership
Craft and Material in Digital Design An Article A little bit more about the stoneIt is how we come to understand our medium craftmaterialsoftware
A little bit more about the stone In the documentary Rivers and Tides, artist Andy Goldsworthy repeatedly struggles to stack stones into a sculptural cairn. Over and over the stones fall. Each time, Andy’s sculpture stands a little taller before the moment of failure. At a penultimate moment in the episode, the ever-patient Goldsworthy begins to look exasperated. He’s just staring at the rocks scattered on the ground, studying them intently. A curious passerby has watched him fail a few times, and Andy tells the man, “Every time, I learn a little bit more about the stone. I’m learning how it works.”
It is how we come to understand our medium There is such a unique quality to experiential learning, through direct experience with a material. It cannot be substituted through lectures or books. It must be felt. It must be earned through time well spent, through making and failing and re-making. It is how we come to understand our medium. If you’re a digital designer who doesn’t understand basic principles of computer science, or has never written a bit of code, or has never built a website, what are you doing? What can you say about the material you shape? The idea that designers in the information age shouldn’t waste their time with this skill baffles me. It is woefully misguided advice. A digital designer who has not learned the nature of their medium is a designer unprepared to argue for their vision. This is a designer who is unable to push back against the criticism of skeptical engineers. This is a designer who risks offering opinions instead of solutions. If you are crafting experiences in the digital space, you should know what’s required to implement your ideas. You should try implementing it yourself, (if only to build empathy with your developers!)