Design, it seems, is not only becoming more methodical but also more scientific. This is not surprising. Design as a discipline has moved from “product beautification” to being a central part of product development. It has incorporated methodologies from human-computer interaction, sociology, and anthropology as well as advertising and management. And with the rise of design thinking, a wider range of professional disciplines are using creative methods.
I don’t want to criticize design methodologies. But against the backdrop of an overly structured design process, it is important to remind our community that there is one fundamental aspect to design that cannot be formalized in a methodology. And that is intuition.
Is there anyone out there?
Or am I all alone?
It wouldn’t make a difference
Still, I don’t wanna know
I thought it’d be over by now
But I got a while to go
I’d give away the ending
But you don’t wanna kn-
Could I interest you in everything all of the time?
A little bit of everything all of the time
Apathy's a tragedy, and boredom is a crime
Anything and everything all of the time
You say the ocean's rising like I give a shit
You say the whole world's ending, honey, it already did
You're not gonna slow it, Heaven knows you tried
Got it? Good, now get inside
Are you feeling nervous? Are you having fun?
It's almost over, it's just begun
Don't overthink this, look in my eye
Don't be scared, don't be shy
Come on in, the water's fine
If I wake up in a house that's full of smoke
I'll panic, so call me up and tell me a joke
When I'm fully irrelevant and totally broken, damn it
Call me up and tell me a joke
Oh, shit
You're really joking at a time like this?