95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.
Building structure requires serious listening, serious reflection, and serious imagination. All this requires experience, and no matter how experienced you are, it costs you. We spend our time and nerves to save users their time and nerves. Well-designed things give us the invaluable present of time. Well-designed products do not just save us time, they make us enjoy the time we spend with them. They make us feel that someone has been thinking about us, that a nice person took care of the little things for us. This is mainly why we perceive well-designed things as more beautiful the longer we use them, and the more used they become.
Is there anyone out there?
Or am I all alone?
It wouldn’t make a difference
Still, I don’t wanna know
I thought it’d be over by now
But I got a while to go
I’d give away the ending
But you don’t wanna kn-
Could I interest you in everything all of the time?
A little bit of everything all of the time
Apathy's a tragedy, and boredom is a crime
Anything and everything all of the time
You say the ocean's rising like I give a shit
You say the whole world's ending, honey, it already did
You're not gonna slow it, Heaven knows you tried
Got it? Good, now get inside
Are you feeling nervous? Are you having fun?
It's almost over, it's just begun
Don't overthink this, look in my eye
Don't be scared, don't be shy
Come on in, the water's fine
If I wake up in a house that's full of smoke
I'll panic, so call me up and tell me a joke
When I'm fully irrelevant and totally broken, damn it
Call me up and tell me a joke
Oh, shit
You're really joking at a time like this?