Ralph Ammer
Don't think big
An Article by Ralph AmmerOne of the biggest mistakes you can make in your creative project is to pick a topic which is too big. Big topics often lead to small results, small topics foster great results.
And here is why: Your project is limited by the time and energy you have.
These are the boundaries of your project. If you pick a huge topic then there is not much room for your creative efforts. On the other hand, if you pick a small topic you have time and energy to make a great creative contribution.
Is perfection boring?
An Article by Ralph AmmerWe love to see the process, not just the result. The imperfections in your work can be beautiful if they show your struggle for perfection, not a lack of care.
Now I get it
An Article by Ralph AmmerTo design a system means to orchestrate the interplay of its elements.
Such a system is considered “interactive” if it is open, which means that there are ways to engage with the processes that are happening inside of it. There is of course a range of interactivities which spans from very basic reactive behaviour to highly complex conversational interactions.
But what do you want to say?
An Article by Ralph AmmerPablo Picasso famously said:
“The world doesn’t make sense, so why should I paint pictures that do?”
A sensible approach to something that can’t be explained is to express it.
Rather than giving you explanations or “saying something”, most artists are concerned with what I like to call “room for interpretation”. They create platforms that trigger thoughts, feelings, emotions, and ideas.
Instead of trying to explain the inexplicable artists express their view of it. They don’t want to tell you what to think, they invite you to respond.
A lightbulb is not an idea
An Article by Ralph AmmerWith conventional placeholders, such as words, we can describe patterns for a large number of situations. On the other hand it is easy to fool yourself (and others) with words, since you can avoid to be specific. Any business meeting can confirm this.
When you draw something you are forced to be specific — and honest.
Our illustration of an “idea” from above is unconventional in the sense that it conveys specific original thoughts of what an idea is. It adds value to the words.
And that is the catch: The drawing must be unconventional to support the conventional words. We have to make sure not to use “words in disguise”. Take a common illustration for “idea” for example, which haunts flip charts all over the world: the lightbulb.
The lightbulb image works on a purely symbolic level, it only replaces the word “idea”. This image of a household item contains no original thought about what an idea is. While symbols like these work well as international replacements for words or icons to indicate a light switch for instance, they convey no nutritional value as illustrations — they are empty.
Bo Burnham: Inside
It's a beautiful day to stay inside
It's a beautiful day to stay inside
Went out to look for a reason to hide again
Well, well
Look who's inside again
Went out to look for a reason to hide againDon't wanna know
Is there anyone out there?
Or am I all alone?
It wouldn’t make a difference
Still, I don’t wanna know
I thought it’d be over by now
But I got a while to go
I’d give away the ending
But you don’t wanna kn-A little bit of everything all of the time
Could I interest you in everything all of the time?
A little bit of everything all of the time
Apathy's a tragedy, and boredom is a crime
Anything and everything all of the timeThat funny feeling
That unapparent summer air in early fall
The quiet comprehending of the ending of it all
There it is again
That funny feelingNow get inside
You say the ocean's rising like I give a shit
You say the whole world's ending, honey, it already did
You're not gonna slow it, Heaven knows you tried
Got it? Good, now get insideCome on in, the water's fine
Are you feeling nervous? Are you having fun?
It's almost over, it's just begun
Don't overthink this, look in my eye
Don't be scared, don't be shy
Come on in, the water's fineCall me up and tell me a joke
If I wake up in a house that's full of smoke
I'll panic, so call me up and tell me a joke
When I'm fully irrelevant and totally broken, damn it
Call me up and tell me a joke
Oh, shit
You're really joking at a time like this?