“Without vitamin C,” Anthony writes, “we cannot produce collagen, an essential component of bones, cartilage, tendons and other connective tissues. Collagen binds our wounds, but that binding is replaced continually throughout our lives. Thus in advanced scurvy”—reached when the body has gone too long without vitamin C—“old wounds long thought healed will magically, painfully reappear.”
In a sense, there is no such thing as healing. From paper cuts to surgical scars, our bodies are catalogues of wounds: imperfectly locked doors quietly waiting, sooner or later, to spring back open.
Forest Therapy, also known as “Shinrin-yoku,” refers to the practice of spending time in forested areas for the purpose of enhancing health, wellness, and happiness. The practice follows the general principle that it is beneficial to spend time bathing in the atmosphere of the forest. The Japanese words translate into English as “Forest Bathing.”
The horizontal axis represents the investment the organization makes. As investment increases, the organization spends more resources on improving the quality (remember, Noriaka was a quality guy at heart) or adding new capabilities.
The vertical dimension represents the satisfaction of the user, moving from an extreme negative of frustration to an extreme positive of delight. (Neutral satisfaction being neither frustrated nor delighted is in the middle of the axis.)
It’s against the backdrop of these two axes that we see how the Kano Model works. It shows us there are three forces at work, which we can use to predict our users’ satisfaction with the investment we make.